Add blog

chart/templates/deployment-frontend.yaml

@@ -21,6 +21,11 @@ spec:
       - env:
         - name: NODE_ENV
           value: {{ if .Values.poeticmetric.development.enabled }}development{{ else }}production{{ end }}
+        - name: VITE_FRONTEND_BASE_URL
+          valueFrom:
+            configMapKeyRef:
+              key: FRONTEND_BASE_URL
+              name: {{ include "poeticmetric.fullname" . }}-poeticmetric
         image: {{ printf "%s:%s" .Values.poeticmetric.frontend.image.repository .Values.poeticmetric.frontend.image.tag }}
         imagePullPolicy: {{ .Values.poeticmetric.frontend.image.pullPolicy }}
         name: frontend

frontend/src/@types/blog.d.ts

@@ -0,0 +1,8 @@
+type BlogPost = Overwrite<Markdown, {
+  coverUrl: string;
+  date: import("dayjs").Dayjs;
+  description?: string;
+  metaTitle?: string;
+  slug: string;
+  title: string;
+}>;

frontend/src/@types/markdown.d.ts

@@ -1,6 +1,5 @@
 type Markdown = {
   content: string;
   path?: string;
-  type?: "docsArticle";
-  // type?: "blogPost" | "docsArticle";
+  type?: "blogPost" | "docsArticle";
 };

frontend/src/blog/2021-11-18_ensuring-online-safety-the-importance-of-online-privacy/post.md

@@ -0,0 +1,45 @@
+---
+title: "Ensuring online safety: The importance of online privacy"
+---
+
+Online privacy might feel nearly non-existent in the age of hashtags, likes, tweets, shares, and snaps. This concern has increased as browser history and personal information is all in danger when using the internet.
+
+This article will discuss why it is important to maintain online privacy.
+
+## The Importance of Online Privacy
+
+Online privacy, sometimes called internet privacy or digital privacy, relates to how much of your personal, financial, and browsing information maintains your privacy when you are online.
+
+For a variety of reasons, [online privacy is important](https://www.forbes.com/sites/ktorpey/2019/02/28/if-you-dont-care-about-online-privacy-you-should-read-this/?sh=388050ef3886). You do not want strangers to know about your personal life, and it is difficult to know what personal information is collected and by whom: data obtained by one company may get shared with another.
+
+Unfortunately, even accessing a website entails the disclosure of personal information. Moreover, certain platforms collect and store more information about you than others.
+
+With that in mind, targeted, personalized advertisements that remember your online search history may make you feel uncomfortable.
+
+## The Dangers of Personalized Advertising
+
+Personalized advertising is an Internet-based ad system in which advertisers track user characteristics and online activities to deliver more targeted, personalized advertising messages.
+
+Recently, a whistleblower has disclosed how Facebook is [deceiving the public](https://www.cbsnews.com/news/facebook-whistleblower-frances-haugen-misinformation-public-60-minutes-2021-10-03/) about its efforts in combating hate speech, violence, and misinformation.
+
+According to the whistleblower, the problem stems from a tweak Facebook made to its algorithms in 2018 — the software that determines what you see on your Facebook news feed. The system chooses among content options based on the type of content you have consumed or with which you have previously engaged.
+
+There is currently no consensus on who is accountable for data privacy. Some consumers feel that they bear responsibilities, while others believe governments or enterprises can better handle this complicated issue.
+
+However, being the greatest consumers of user data, these tech giants could exact pivotal changes in online privacy.
+
+These companies may, for example, support initiatives to reform international privacy law. Ultimately, they have the potential to lead a global race to the top while also promoting cyber peace.
+
+## Tips to Protect Your Privacy Online
+
+Good thing, there are simple ways to [protect your privacy](https://www.nist.gov/blogs/manufacturing-innovation-blog/maintaining-your-online-privacy) while you are online. Here are some of them:
+
+- **Use Privacy-Focused Browsers and VPN Extensions:** Using privacy-focused browsers like brave alongside VPN extensions helps block online advertisements and prevents online trackers from tracking your activities.
+
+- **Use Cookie-Blocking Browser Extensions:** Cookie-blocking browser extensions are available to help prevent tracking and third-party data collection.
+
+- **Browse in Incognito Mode:** When browsing the web, you can select "incognito" mode to prevent your online history from being saved or remembered.
+
+## Conclusion
+
+Online communication is an excellent way to keep friends and family updated on what is going on in your life. However, you become vulnerable to cybercrime if you do not take the proper data safeguards. Above all, it is important to keep your online privacy protected.

frontend/src/blog/2021-12-03_surveillance-capitalism/post.md

@@ -0,0 +1,77 @@
+---
+title: Surveillance Capitalism
+---
+
+The digital revolution's ongoing advancements can be spectacular. Experts caution, however, that the lights, bells, and spectacles could be so distracting that consumers fall prey to the ways high-tech companies use consumer data for their gain.
+
+As more and more people know the importance of the data they provide, businesses must create a safer space for consumers to thrive in today's well-informed market.
+
+Read on to learn more about Surveillance Capitalism and what you can do.
+
+## What is Surveillance Capitalism?
+
+Shoshana Zuboff, an academic, [coined the term surveillance capitalism](https://news.harvard.edu/gazette/story/2019/03/harvard-professor-says-surveillance-capitalism-is-undermining-democracy/) in 2014.
+
+Surveillance capitalism is a market-driven process in which an individual's data is the commodity for sale. The acquisition and production of this data is based on mass internet surveillance. Companies that give individuals free internet services, such as search engines and social media platforms, are frequently involved in this practice.
+
+These companies collect and analyze people's internet activities to generate data that you may utilize for commercial purposes. Unfortunately, this happens frequently without the public being aware of the entire scope of the surveillance.
+
+## How was Surveillance Capitalism defined?
+
+"The Age of Surveillance Capitalism," by Zuboff, paints a troubling picture of how Silicon Valley and other corporations mine user data to predict and influence their behavior.
+
+Surveillance capitalism, according to [Zuboff](https://twitter.com/shoshanazuboff), is the unilateral claim of private human experience as free raw material for behavioral data translation. These data are then processed and packaged as prediction products, subsequently sold to behavioral futures markets, which are businesses interested in understanding what people will do now, soon, and in the future.
+
+Google was the first to figure out how to [collect more behavioral data](https://www.nbcnews.com/tech/tech-news/google-sells-future-powered-your-personal-data-n870501) than they needed for services. They turned this data into prediction products that they could sell to their commercial customers to help optimize ads. However, according to Zuboff, surveillance capitalism is no longer limited to that initial premise.
+
+This economic rationale has now gone beyond tech businesses to new surveillance-based ecosystems in practically every financial sector. These sectors range from insurance to vehicles to health, education, and banking, as well as every "smart" product and "personalized" service.
+
+Surveillance capitalism is based on a digital business model and relies on "big data" to create money. The information employed in this procedure gets gathered frequently from the same persons who would be the organization's eventual targets.
+
+Google, for example, collects personal internet data to target people with advertisements. Going beyond advertisements, Facebook sells people's data to organizations that want to [promote specific causes](https://www.bbc.com/news/technology-46618582) regardless of whether these causes are good or bad.
+
+Google has a history of giving away free services for a variety of reasons:
+
+-   With a market valuation of over $650 billion and numerous billion-dollar budgets to play with, they can afford it.
+
+-   They are willing to forsake short-term profits in exchange for long-term rewards.
+
+-   It is the quickest technique to get users' attention.
+
+-   They want to be able to upsell people afterward.
+
+Furthermore, rather than firms that own the data, such as Google or Facebook, [third-party data brokers](https://www.eff.org/deeplinks/2021/07/data-brokers-are-problem) are also selling people's information. These businesses acquire information about individuals or groups from several sources, compile it, and then sell it.
+
+## Why is Surveillance Capitalism dangerous?
+
+Without a doubt, using people's data and information for purposes other than what is needed by a company poses a lot of danger.
+
+For one thing, the [Cambridge Analytica revelations](https://www.businessinsider.com/cambridge-analytica-whistleblower-christopher-wylie-facebook-data-2019-10) from the previous year brought to light the extent to which internet companies monitor online activities. By gathering and selling data under the guise of academic study, Cambridge Analytica breached Facebook's regulations. Their actions could have violated US election law.
+
+Despite Cambridge Analytics' dubious behavior, the major firms and key actors in surveillance capitalism, Facebook and Google, legally collect as much data as possible. This information includes details about their users, online friends, and even offline friends (known as shadow profiling).
+
+Cambridge Analytica was a minor player in the big data industry in this regard.
+
+## What is GDPR?
+
+The [General Data Protection Regulation](https://gdpr.eu/what-is-gdpr/) (GDPR) is a regulatory framework that establishes standards for acquiring and processing personal data from European Union (EU) citizens. Because the Regulation applies to all websites that attract European visitors it impacts nearly every website. Even if they do not specifically promote products or services to EU residents, all sites that attract European visitors must follow GDPR requirements.
+
+According to the GDPR, You must provide EU visitors with several data disclosures. In addition, the site must make efforts to assist EU consumer rights such as timely notification in the event of a data breach. The Regulation, adopted in April 2016, went into full effect in May 2018 after a two-year transition period.
+
+## Why should people pay for services online?
+
+Companies that provide users with free online services, such as search engines and social media platforms, are usually involved in surveillance capitalism, as previously indicated.
+
+Surveillance capitalism is more concerned with keeping people "content" and connected to harvest data. They observe and record millions of people's actions and responses to strategically diversified stimuli to develop something like an avatar --- a virtual representation of each person --- that duplicates their responses to certain inputs.
+
+They may test and pick inputs to manage people's responses more accurately the more data they collect. As a result, paying for online services may be a more practical choice for [maintaining anonymity](https://www.marketwatch.com/story/will-americans-pay-companies-to-protect-their-personal-data-heres-their-answer-2019-01-17). Quality services will also not advertise or track paid subscribers.
+
+## Conclusion
+
+In the race to sell certainty, surveillance capitalism's economic imperatives honed.
+
+Early on, it was obvious that machine intelligence relied on large amounts of data, necessitating data extraction economies of scale. It was eventually realized that volume is required but not sufficient. This realization fueled the "mobile revolution," which saw users go into the real world with cameras, computers, and microphones built into their fancy new phones.
+
+You can, however, begin to take a stand against surveillance capitalism by saying no. In this regard, [PoeticMetric](https://www.poeticmetric.com/) can help. PoeticMetric is a blazingly fast analytics tool that prioritizes privacy and complies with regulations.
+
+There are no cookies or personal information collected. As a result, you do not have to be concerned about cookie banners, GDPR, CCPA, or PECR. Grow your business with PoeticMetric. Sign up today.

frontend/src/blog/2021-12-12_the-dirty-history-of-behavioral-marketing/post.md

@@ -0,0 +1,53 @@
+---
+title: The dirty history of behavioral marketing
+---
+
+It's difficult to remember a time before the internet, because of what a crucial place it holds in our modern-day society. But if you do cast your minds back, you'll remember that the advertising and marketing that you received was targeted towards the masses.
+
+Whether it was a giant billboard on the highway, or a television commercial interrupting your favorite show, the advertisement was merely one company telling you about their product and why you should do it.
+
+As the internet gathered more steam, this marketing approach changed completely, and while it became more powerful for corporations, it came at the cost of privacy.
+
+And we continue to pay it to this day.
+
+**The Birth of Behavioral Marketing**
+
+Behavioral marketing came out of the desire to target ads more precisely to the people that could get value out of the product or service. As all of us started to spend more and more time on the internet, companies started to observe what we were doing, what we were searching for, and started to create customer personas for who we are.
+
+These personas were surprisingly effective because they allowed for infinite categorization of users across a wide variety of characteristics. Instead of advertising a product to everyone and anyone, corporations could specifically target a demographic, with very particular tastes and ideas. This meant that for every dollar they were spending on marketing, they were getting much more value because the target audience was much more controlled.
+
+All it took was for a spark of this idea to take hold and it caught like wildfire. As companies realized how profitable this could be for them, we watched an entire behavioral marketing industry spring up to capture that value. What started as simple geographic splits based on your IP address snowballed into demographics, interests, online activity, buying habits, and so much more. With every new piece of data that was collected, these companies became more and more entrenched in this world. And before we knew it, these personalized ads became the norm across all the big internet companies.
+
+If you look at the most valuable technology companies in the world, vast swaths of their value is tied up in these behavioral marketing techniques. As a business model, this has completely transformed how we think about the relationship between customers and brands. If you are on the modern web today, as a consumer, it's almost impossible to escape the reach of these models and techniques.
+
+*But why would you want to escape it?*
+
+*Doesn't it just give you ads that are better suited to you?*
+
+*Isn't this helping to give you a personalized web experience that is catered to your needs?*
+
+Unfortunately, there's more to the story.
+
+**The Ethics of Behavioral Marketing**
+
+In order to implement the sorts of personalized ads that you see today, it requires user data. That's the core resource that makes all of it possible. Building customer personas to sell to advertisers doesn't work without extracting, storing, and leveraging specific personal information for every person who uses the service. And this is where the problem comes in.
+
+Personal data is an important commodity that we're only now starting to appreciate the value of. But most consumers still don't realize what they're giving up when they use these online services. The personal information that they provide to these companies (whether willingly or not) doesn't stay within the confines of that particular service. Thanks to cookies and other forms of target pixels, that data is collected and utilized across the internet all in the service of more personalized ads.
+
+This causes a significant ethical dilemma around the value of data privacy and whether users are actually consenting to have their data used in this way. In almost all cases, typical behavioral marketing is unethical because of the disregard it has for data privacy. We only have to look at one of the many data breaches that we have seen in recent years to understand just how widespread this problem is. Or look at the impact of election interference caused by targeted misinformation campaigns. This business model is undermining everything, including our democracy.
+
+As a user, I should never be forced into disclosing private information about myself without fully understanding what I'm giving up and how it is going to be used across the web. That's an unethical trade that preys on the ignorance of consumers and the lack of viable alternatives. But unfortunately, that's the position we currently find ourselves in.
+
+This personal data has immense economic value and it should not be taken lightly. The moment we allow all of our web activity to be meticulously tracked and linked to our individual profiles, we give up the freedoms that were supposed to be championed on the world wide web. All of the personalization that we enjoy doesn't begin to compare to the privacy that we're giving up in exchange. It's simply not a sustainable long-term solution and if we continue down this path, we're heading for a serious impasse.
+
+This is why we need to re-assess how we protect data privacy globally and re-imagine a business model that doesn't rely on unethical behavioral marketing.
+
+**Where To From Here?**
+
+Luckily, there are innovations in the space that are looking to tackle this problem -- and it's for this reason that we started [PoeticMetric](https://www.poeticmetric.com). We've built a privacy-concerned website analytics tool that doesn't compromise the personal data of your consumers.
+
+We've worked hard to create a service that can still give you valuable insights into your audience so that you can make good business decisions, but not at the expense of the privacy of your users. We believe that this is the future of ethical marketing analytics -- something that is becoming more and more important every day.
+
+If this sounds of interest, we'd love to invite you to [try it out today](/sign-up?utm_source=poeticmetric&utm_medium=blog&utm_content=the-dirty-history-of-behavioral-marketing&utm_term=cta).
+
+Let's work together to form new ethical ways of analyzing our customer data and building the sort of society that we can be proud of.