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strategic-plan.md

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+# Vision
+To provide a service to support use of fresh foods in a sustainable and efficient manner and help people grow their cooking skills.
+
+# Mission
+To build a free open-source recipe search engine and meal planner.
+
+# Goals
+
+1. **Build a knowledge graph of ingredients**
+
+ *Objectives*
+ - Import nutritional information
+ - Import common purchase quantities
+ - Import availability and pricing information
+ - Identify ingredient substitutions
+ - Identify flavour pairings
+ - Identify dietary flags (vegetarian, gluten-free, allergies, etc)
+
+2. **Develop advanced recipe search functions**
+
+ *Objectives*
+- Evaluate recipe relevance based on ingredient freshness
+- Evaluate recipe relevance based on ingredient "significance"
+
+3. **Provide inventory management**
+
+ *Objectives*
+- Add stock management to the user interface
+
+4. **Encourage awareness and use of the service (in three different regions) among the general public**
+
+ *Objectives*
+- Publicize the service to aspiring cooks; organisations focused on sustainability and reducing food waste
+- Give presentations about the service
+- Create plan for advertising and marketing
+ - Benefits to user: cost-saving potential
+
+5. **Attract a developer community**
+
+ *Objectives*
+- Raise awareness on free software forums
+- Present about the service at meet-ups and events
+- Offer small tasks to educational communities
+- Improve developer infrastructure
+- Work out compensation arrangement
+- Improve cross-platform support
+
+## Timeframe
+TBD
+
+## Keywords
+- Open-source
+- Meal planning
+- Local first
+- No ads
+- Privacy-conscious
+- Internationalised
+- Circular economy
+- Egalitarian
+
+## SWOT Analysis
+
+Strengths | Weaknesses | Opportunities | Threats
+----------|------------|---------------|--------
+Technical ability | Limited business management/sales experience | Use emerging technology | Competition from subscription/delivery services; supermarkets; well-funded start-ups
+Motivation | Lack of partners/funding | Provide service to help people take action on climate change | Solving the wrong problem
+CIC registration | Not widely known | | Reduction in resources (time, funds)
+Low cost of operations | Low margin | |
+Ethical and socially beneficial company | Unproven technology | |
+Privacy-respecting | | | 
+Meets common need | | |