5w: what; who; where; when; why .
2h: how; how much.
1e: effect
{
"context": {
"title": "{title}",
"uri": "{uri}",
"description": "{markdown}"
}
}
[
{
"key": "what", // what; who; where; when; why/how; how much/effect
"content": "the content",
"contentType": "markdown"
},
]