diff --git a/charts/service-deployment/Chart.yaml b/charts/service-deployment/Chart.yaml
index bad9e38..54ce7f3 100644
--- a/charts/service-deployment/Chart.yaml
+++ b/charts/service-deployment/Chart.yaml
@@ -1,7 +1,7 @@
 apiVersion: v2
 name: service-deployment
 description: A Helm Chart to setup a generic deployment with optional service/hpa bindings
-version: 0.19.0
+version: 0.19.1
 icon: https://raw.githubusercontent.com/snowplow-devops/helm-charts/master/docs/logo/snowplow.png
 home: https://github.com/snowplow-devops/helm-charts
 sources:
diff --git a/charts/service-deployment/templates/deployment.yaml b/charts/service-deployment/templates/deployment.yaml
index c33d731..d3effe2 100644
--- a/charts/service-deployment/templates/deployment.yaml
+++ b/charts/service-deployment/templates/deployment.yaml
@@ -2,6 +2,8 @@ apiVersion: apps/v1
 kind: {{ .Values.deployment.kind }}
 metadata:
   name: {{ include "app.fullname" . }}
+  labels:
+    {{ include "snowplow.labels" $ | nindent 4 }}
 spec:
   {{- if .Values.deployment.scaleToZero }}
   replicas: 0