firefox-android-mr-2022-new-user-onboarding.toml

## EXPERIMENT SPECIFIC
[experiment]
segments = ['is_really_new']
start_date = "2022-10-18"
enrollment_period = 14
end_date = "2023-01-02"

## NEW OR CHANGED METRICS
[metrics]

weekly = ["searches_with_ads"]

[metrics.active_hours.statistics.bootstrap_mean]
drop_highest = 0.0005

[metrics.serp_ad_clicks.statistics.bootstrap_mean]
drop_highest = 0.0005

[metrics.organic_searches.statistics.bootstrap_mean]
drop_highest = 0.0005

[metrics.search_count.statistics.bootstrap_mean]
drop_highest = 0.0005

[metrics.searches_with_ads.statistics.bootstrap_mean]
drop_highest = 0.0005

[metrics.tagged_follow_on_searches.statistics.bootstrap_mean]
drop_highest = 0.0005

[metrics.total_uri_count.statistics.bootstrap_mean]
drop_highest = 0.0005

[metrics.days_of_use.statistics.bootstrap_mean]
# this should be a no-op
drop_highest = 0.0

[metrics.searches_with_ads]
select_expression = "{{agg_sum('search_with_ads')}}"
data_source = "mobile_search_clients_engines_sources_daily"

[metrics.searches_with_ads.statistics]
deciles = {}


## New data sources to support new metrics

## SEGMENTS
[segments]

# A segment for users that are actually new. 
# Filters out non-new users that were erroneously enrolled
# as a result of technical limitations in the new mobile 
# first run feature. 
[segments.data_sources.baseline_clients_last_seen]
from_expression = "`moz-fx-data-shared-prod.org_mozilla_firefox.baseline_clients_last_seen`"

[segments.is_really_new]
select_expression = """
COALESCE(CAST(MAX(
    CASE WHEN first_seen_date >= '2022-10-18'
        AND mozfun.norm.extract_version(app_display_version, 'major') >= 106
    THEN 1 ELSE 0 END
    ) AS BOOL), FALSE)
"""
data_source = "baseline_clients_last_seen"

[data_sources]

[data_sources.mobile_search_clients_engines_sources_daily]
from_expression = """(
    SELECT *
    FROM mozdata.search.mobile_search_clients_engines_sources_daily
    WHERE mozfun.norm.extract_version(app_version, 'major') >= 106 
)"""
experiments_column_type = "simple"