diff --git a/en/brands.ftl b/en/brands.ftl
index f92a2029a5..a67f22c362 100644
--- a/en/brands.ftl
+++ b/en/brands.ftl
@@ -119,6 +119,8 @@
 -brand-name-mozilla-account = Mozilla account
 -brand-name-mozilla-accounts = Mozilla accounts
 -brand-name-mozilla-social = Mozilla.social
+-brand-name-mozilla-ai = Mozilla AI
+-brand-name-mozilla-ventures = Mozilla Ventures
 -brand-name-gecko = Gecko
 
 ## Mozilla projects (short names)
diff --git a/en/mozorg/home-new.ftl b/en/mozorg/home-new.ftl
index a9a9e0a0dc..d9226f95ed 100644
--- a/en/mozorg/home-new.ftl
+++ b/en/mozorg/home-new.ftl
@@ -23,20 +23,45 @@ home-product-firefox-browsing = Private & secure browsing
 home-cta-get-firefox = Get { -brand-name-firefox }
 home-product-pocket-articles = The web’s most intriguing articles
 home-cta-get-pocket = Get { -brand-name-pocket}
+
+# Obsolete string (expires: 2024-07-16)
 home-product-relay-masks = Easy-to-use email & phone masks
+
+home-product-relay-hide-your = Hide your phone number and email from spammers
 home-cta-get-relay = Get { -brand-name-relay }
 home-product-vpn-trust = A VPN you can trust
 home-cta-get-vpn = Get { -brand-name-mozilla-vpn }
+
+# Obsolete string (expires 2024-07-23)
 home-product-monitor-data = Data breach alerts
+
+home-product-monitor-protect-your = Protect your private info from data brokers
 home-cta-get-monitor = Get { -brand-name-monitor }
+home-product-fakespot-detect = Detect fake shopping reviews
+home-cta-get-fakespot = Get { -brand-name-fakespot }
 
 home-mozilla-takes-bets = “{ -brand-name-mozilla } is taking bets to show the world there’s a business to be made with trustworthy AI. That includes putting things like human rights, data protection and transparency at the core of how these complex systems work.”
 
 # Politico is a brand name for a news organization
 home-politico-cite = Politico
 
+home-join-us-in-shaping = Join us in shaping trustworthy AI
+home-work-on-ai = { -brand-name-mozilla }’s work with AI isn’t just a new thing—we’ve spent years funding, building and advocating for AI that’s open, fair and developed responsibly. Our focus is on creating AI that serves the people, prioritizes transparency and supports the public good, not corporate agendas.
+home-read-more = Read more
+
+# Obsolete string (expires: 2024-07-16)
 home-is-mozilla-a-corporation = Is { -brand-name-mozilla } a corporation or a non-profit? Actually, both.
+
+# Obsolete string (expires: 2024-07-16)
 home-mozilla-consists-of = { -brand-name-mozilla } consists of two organizations. The { -brand-name-mozilla-corporation } is wholly owned by the non-profit 501(c) { -brand-name-mozilla-foundation }. Which means we aren’t beholden to any shareholders — only to our mission.
+
+home-so-what-is-mozilla = So, what is { -brand-name-mozilla }?
+
+# Variables
+#   $ventures - link to https://mozilla.vc/
+#   $mozai - link to https://mozilla.ai/
+home-at-its-core = At its core, { -brand-name-mozilla } is an activist organization led by the { -brand-name-mozilla-foundation } that makes change in the world through a variety of ventures including { -brand-name-mozilla-corporation }, MZLA, <a {$ventures}>{ -brand-name-mozilla-ventures }</a> and <a {$mozai}>{ -brand-name-mozilla-ai }</a>. How are we different? Because we’re mission-driven, it means we have the freedom to make all of our decisions based on what’s best for the internet and for everyone online, not based on the demands of shareholders — we don’t actually have any of those.
+
 home-learn-about-mofo = Learn about the { -brand-name-mozilla-foundation }
 
 home-join-the-fight = Join the fight for a healthy internet
@@ -57,3 +82,8 @@ home-featured-product = Featured product
 
 # HTML for visual formatting. "Blur" here is used as a metaphor for hiding or obscuring something.
 home-feature-blur-your-location = Blur your location & activity using <span>{ -brand-name-mozilla-vpn }</span>
+
+# Mozilla Foundation donation promo
+home-mofo-build-our-movement = Build our movement
+home-mofo-donate-to-mofo-today = Donate to { -brand-name-mozilla-foundation } today to ensure the internet remains open and accessible to all.
+home-mofo-donate = Donate
diff --git a/en/navigation_v2.ftl b/en/navigation_v2.ftl
index 408d17e8e2..265f495290 100644
--- a/en/navigation_v2.ftl
+++ b/en/navigation_v2.ftl
@@ -44,6 +44,8 @@ navigation-v2-sign-up-for-new-accounts = Sign up for new accounts without handin
 navigation-v2-mdn-plus = { -brand-name-mdn-plus}
 navigation-v2-new-features-and-tools = New features and tools for a customized { -brand-name-mdn} experience
 navigation-v2-view-all-products = View all Products
+navigation-v2-fakespot = { -brand-name-fakespot }
+navigation-v2-use-ai-to-detect = Use AI to detect fake reviews and scams
 
 ## Who We Are menu