diff --git a/.coveragerc b/.coveragerc
index 0814f7a..3477cac 100644
--- a/.coveragerc
+++ b/.coveragerc
@@ -1,6 +1,6 @@
 [run]
 branch = true
-source = sendfile
+source = django_sendfile
 omit =
     */_version.py
     */tests.py
diff --git a/README.rst b/README.rst
index 61f0bb9..a8888dd 100644
--- a/README.rst
+++ b/README.rst
@@ -22,7 +22,7 @@ object.
 
 ::
 
-    from sendfile import sendfile
+    from django_sendfile import sendfile
     
     # send myfile.pdf to user
     return sendfile(request, '/home/john/myfile.pdf')
diff --git a/django_sendfile/__init__.py b/django_sendfile/__init__.py
new file mode 100644
index 0000000..cf92cb6
--- /dev/null
+++ b/django_sendfile/__init__.py
@@ -0,0 +1,8 @@
+from .sendfile import sendfile  # noqa
+from ._version import get_versions
+
+__version__ = get_versions()['version']
+del get_versions
+
+# old versions of django-sendfile have this, so keep it for compatibility
+VERSION = tuple(__version__.split("+")[0].split("."))
diff --git a/sendfile/_version.py b/django_sendfile/_version.py
similarity index 100%
rename from sendfile/_version.py
rename to django_sendfile/_version.py
diff --git a/sendfile/backends/__init__.py b/django_sendfile/backends/__init__.py
similarity index 100%
rename from sendfile/backends/__init__.py
rename to django_sendfile/backends/__init__.py
diff --git a/sendfile/backends/_internalredirect.py b/django_sendfile/backends/_internalredirect.py
similarity index 100%
rename from sendfile/backends/_internalredirect.py
rename to django_sendfile/backends/_internalredirect.py
diff --git a/sendfile/backends/development.py b/django_sendfile/backends/development.py
similarity index 100%
rename from sendfile/backends/development.py
rename to django_sendfile/backends/development.py
diff --git a/sendfile/backends/mod_wsgi.py b/django_sendfile/backends/mod_wsgi.py
similarity index 100%
rename from sendfile/backends/mod_wsgi.py
rename to django_sendfile/backends/mod_wsgi.py
diff --git a/sendfile/backends/nginx.py b/django_sendfile/backends/nginx.py
similarity index 100%
rename from sendfile/backends/nginx.py
rename to django_sendfile/backends/nginx.py
diff --git a/sendfile/backends/simple.py b/django_sendfile/backends/simple.py
similarity index 100%
rename from sendfile/backends/simple.py
rename to django_sendfile/backends/simple.py
diff --git a/sendfile/backends/xsendfile.py b/django_sendfile/backends/xsendfile.py
similarity index 100%
rename from sendfile/backends/xsendfile.py
rename to django_sendfile/backends/xsendfile.py
diff --git a/sendfile/models.py b/django_sendfile/models.py
similarity index 100%
rename from sendfile/models.py
rename to django_sendfile/models.py
diff --git a/sendfile/__init__.py b/django_sendfile/sendfile.py
similarity index 93%
rename from sendfile/__init__.py
rename to django_sendfile/sendfile.py
index 37c511e..b3b21cc 100644
--- a/sendfile/__init__.py
+++ b/django_sendfile/sendfile.py
@@ -9,15 +9,6 @@
 from django.utils.encoding import force_str
 from django.utils.http import urlquote
 
-from ._version import get_versions
-
-__version__ = get_versions()['version']
-del get_versions
-
-
-# old versions of django-sendfile have this, so keep it for compatibility
-VERSION = tuple(__version__.split("+")[0].split("."))
-
 
 def _lazy_load(fn):
     _cached = []
diff --git a/sendfile/tests.py b/django_sendfile/tests.py
similarity index 98%
rename from sendfile/tests.py
rename to django_sendfile/tests.py
index 9bc40d7..c375529 100644
--- a/sendfile/tests.py
+++ b/django_sendfile/tests.py
@@ -10,7 +10,7 @@
 from django.test import TestCase
 from django.utils.encoding import smart_str
 
-from sendfile import sendfile as real_sendfile, _get_sendfile
+from django_sendfile.sendfile import sendfile as real_sendfile, _get_sendfile
 
 
 def sendfile(request, filename, **kwargs):
diff --git a/examples/protected_downloads/download/views.py b/examples/protected_downloads/download/views.py
index e99b6bc..36f8200 100644
--- a/examples/protected_downloads/download/views.py
+++ b/examples/protected_downloads/download/views.py
@@ -4,7 +4,7 @@
 from django.db.models import Q
 from django.template import RequestContext
 
-from sendfile import sendfile
+from django_sendfile import sendfile
 
 from .models import Download
 
diff --git a/examples/protected_downloads/settings.py b/examples/protected_downloads/settings.py
index 4048046..66482b9 100644
--- a/examples/protected_downloads/settings.py
+++ b/examples/protected_downloads/settings.py
@@ -87,7 +87,7 @@
     'django.contrib.admin',
     'django.contrib.messages',
     'download',
-    'sendfile',
+    'django_sendfile',
 )
 
 
diff --git a/setup.py b/setup.py
index ca5985e..3e182d5 100644
--- a/setup.py
+++ b/setup.py
@@ -18,13 +18,13 @@
     license='BSD',
 
     install_requires=['django'],
-    packages=['sendfile', 'sendfile.backends'],
+    packages=['django_sendfile', 'django_sendfile.backends'],
     package_dir={
-        'sendfile': 'sendfile',
-        'sendfile.backends': 'sendfile/backends',
+        'django_sendfile': 'django_sendfile',
+        'django_sendfile.backends': 'django_sendfile/backends',
     },
     package_data={
-        'sendfile': ['testfile.txt'],
+        'django_sendfile': ['testfile.txt'],
     },
 
     zip_safe=True,
diff --git a/tox.ini b/tox.ini
index 1e8d412..14324db 100644
--- a/tox.ini
+++ b/tox.ini
@@ -14,7 +14,7 @@ deps =
 changedir = examples/protected_downloads
 commands =
     python --version
-    coverage run --rcfile=../../.coveragerc -a manage.py test sendfile {posargs}
+    coverage run --rcfile=../../.coveragerc -a manage.py test django_sendfile {posargs}
 
 [travis]
 python =