diff --git a/assets/js/translate-analytics.js b/assets/js/translate-analytics.js
index e08d4beab5..f4d7080bfc 100644
--- a/assets/js/translate-analytics.js
+++ b/assets/js/translate-analytics.js
@@ -14,10 +14,6 @@ export default () => {
   if (typeof MutationObserver === "function") {
     // Tell the observer to monitor for changes to HTML attributes
     const config = { attributes: true };
-
-    // Get the language of the page on load.
-    const oldLanguage = document.querySelector("html").getAttribute("lang");
-
     // Build the function to run when a change is observed
     const callback = mutationList => {
       // Loop through each observed change
@@ -40,12 +36,6 @@ export default () => {
               event: "translate",
               language: newLanguage && newLanguage !== "en" ? newLanguage : ""
             });
-
-            // If the page loaded with one language and switched to another, we have to reload the page.
-            // This is so that page content can be rendered differently with the added cookie information.
-            if (newLanguage !== oldLanguage) {
-              window.location.reload();
-            }
           }
         }
       }
diff --git a/lib/dotcom/content_rewriter.ex b/lib/dotcom/content_rewriter.ex
index 2752201046..1bafe1810d 100644
--- a/lib/dotcom/content_rewriter.ex
+++ b/lib/dotcom/content_rewriter.ex
@@ -94,7 +94,6 @@ defmodule Dotcom.ContentRewriter do
     element
     |> Links.add_target_to_redirect()
     |> Links.add_preview_params(conn)
-    |> Links.add_locale_params(conn)
     |> rewrite_children(conn, context)
   end
 
diff --git a/lib/dotcom/content_rewriters/links.ex b/lib/dotcom/content_rewriters/links.ex
index 481068fa03..bc7068258e 100644
--- a/lib/dotcom/content_rewriters/links.ex
+++ b/lib/dotcom/content_rewriters/links.ex
@@ -40,24 +40,4 @@ defmodule Dotcom.ContentRewriters.Links do
         element
     end
   end
-
-  @doc """
-  If the user has used Google Translate on dotcom, we want to forward them to MyCharlie with the same language.
-  """
-  def add_locale_params({"a", attrs, children} = element, %{cookies: %{"googtrans" => languages}}) do
-    attr_map = Enum.into(attrs, %{})
-    href = Map.get(attr_map, "href", "")
-    locale = String.split(languages, "/") |> List.last()
-
-    if String.match?(href, ~r/mycharlie.mbta.com/) do
-      updated_href = "#{href}?locale=#{locale}"
-      updated_attrs = attr_map |> Map.replace!("href", updated_href) |> Map.to_list()
-
-      {"a", updated_attrs, children}
-    else
-      element
-    end
-  end
-
-  def add_locale_params(element, _conn), do: element
 end