diff --git a/app/code/Magento/Catalog/Model/Product/Attribute/Backend/Url.php b/app/code/Magento/Catalog/Model/Product/Attribute/Backend/Url.php
new file mode 100644
index 000000000000..81bc3fbe51bf
--- /dev/null
+++ b/app/code/Magento/Catalog/Model/Product/Attribute/Backend/Url.php
@@ -0,0 +1,62 @@
+<?php
+/**
+ * Copyright 2024 Adobe
+ * All Rights Reserved.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Model\Product\Attribute\Backend;
+
+use Magento\Catalog\Model\ResourceModel\Eav\Attribute;
+use Magento\CatalogUrlRewrite\Model\ProductScopeRewriteGenerator;
+use Magento\Eav\Model\Entity\Attribute\Backend\AbstractBackend;
+use Magento\Eav\Model\Entity\Attribute\ScopedAttributeInterface;
+use Magento\Framework\App\Config\ScopeConfigInterface;
+use Magento\Store\Model\ScopeInterface;
+
+class Url extends AbstractBackend
+{
+    /**
+     * @var ScopeConfigInterface
+     */
+    private ScopeConfigInterface $config;
+
+    /**
+     * @param ScopeConfigInterface $config
+     */
+    public function __construct(ScopeConfigInterface $config)
+    {
+        $this->config = $config;
+    }
+
+    /**
+     * Set Attribute instance, Rewrite for redefine attribute scope
+     *
+     * @param Attribute $attribute
+     * @return $this
+     */
+    public function setAttribute($attribute)
+    {
+        parent::setAttribute($attribute);
+        $this->setScope($attribute);
+        return $this;
+    }
+
+    /**
+     * Redefine Attribute scope
+     *
+     * @param Attribute $attribute
+     * @return void
+     */
+    private function setScope(Attribute $attribute): void
+    {
+        if ($this->config->getValue(
+            ProductScopeRewriteGenerator::URL_REWRITE_SCOPE_CONFIG_PATH,
+            ScopeInterface::SCOPE_STORE
+        ) == ProductScopeRewriteGenerator::WEBSITE_URL_REWRITE_SCOPE) {
+            $attribute->setIsGlobal(ScopedAttributeInterface::SCOPE_WEBSITE);
+        } else {
+            $attribute->setIsGlobal(ScopedAttributeInterface::SCOPE_STORE);
+        }
+    }
+}
diff --git a/app/code/Magento/Catalog/Setup/Patch/Data/UpdateProductUrlKeyBackendModel.php b/app/code/Magento/Catalog/Setup/Patch/Data/UpdateProductUrlKeyBackendModel.php
new file mode 100644
index 000000000000..cb7ec396625e
--- /dev/null
+++ b/app/code/Magento/Catalog/Setup/Patch/Data/UpdateProductUrlKeyBackendModel.php
@@ -0,0 +1,89 @@
+<?php
+/**
+ * Copyright 2024 Adobe
+ * All Rights Reserved.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Setup\Patch\Data;
+
+use Magento\Catalog\Model\Product\Attribute\Backend\Url;
+use Magento\Eav\Setup\EavSetupFactory;
+use Magento\Framework\Setup\ModuleDataSetupInterface;
+use Magento\Framework\Setup\Patch\DataPatchInterface;
+use Magento\Framework\Setup\Patch\PatchRevertableInterface;
+
+class UpdateProductUrlKeyBackendModel implements DataPatchInterface, PatchRevertableInterface
+{
+    /**
+     * @var ModuleDataSetupInterface
+     */
+    private ModuleDataSetupInterface $moduleDataSetup;
+
+    /**
+     * @var EavSetupFactory
+     */
+    private EavSetupFactory $eavSetupFactory;
+
+    /**
+     * @param ModuleDataSetupInterface $moduleDataSetup
+     * @param EavSetupFactory $eavSetupFactory
+     */
+    public function __construct(
+        ModuleDataSetupInterface $moduleDataSetup,
+        EavSetupFactory          $eavSetupFactory
+    ) {
+        $this->moduleDataSetup = $moduleDataSetup;
+        $this->eavSetupFactory = $eavSetupFactory;
+    }
+
+    /**
+     * @inheritDoc
+     */
+    public static function getDependencies()
+    {
+        return [];
+    }
+
+    /**
+     * @inheritDoc
+     */
+    public function getAliases()
+    {
+        return [];
+    }
+
+    /**
+     * @inheritDoc
+     */
+    public function apply()
+    {
+        $eavSetup = $this->eavSetupFactory->create(['setup' => $this->moduleDataSetup]);
+
+        $eavSetup->updateAttribute(
+            \Magento\Catalog\Model\Product::ENTITY,
+            'url_key',
+            [
+                'backend_model' => Url::class
+            ]
+        );
+        return $this;
+    }
+
+    /**
+     * @inheritDoc
+     */
+    public function revert()
+    {
+        $eavSetup = $this->eavSetupFactory->create(['setup' => $this->moduleDataSetup]);
+
+        $eavSetup->updateAttribute(
+            \Magento\Catalog\Model\Product::ENTITY,
+            'url_key',
+            [
+                'backend_model' => ''
+            ]
+        );
+        return $this;
+    }
+}
diff --git a/app/code/Magento/Catalog/Test/Unit/Model/Product/Attribute/Backend/UrlTest.php b/app/code/Magento/Catalog/Test/Unit/Model/Product/Attribute/Backend/UrlTest.php
new file mode 100644
index 000000000000..b2d51731ac56
--- /dev/null
+++ b/app/code/Magento/Catalog/Test/Unit/Model/Product/Attribute/Backend/UrlTest.php
@@ -0,0 +1,54 @@
+<?php
+/**
+ * Copyright 2024 Adobe
+ * All Rights Reserved.
+ */
+declare(strict_types=1);
+
+namespace Magento\Catalog\Test\Unit\Model\Product\Attribute\Backend;
+
+use Magento\Catalog\Model\Product\Attribute\Backend\Url;
+use Magento\Catalog\Model\ResourceModel\Eav\Attribute;
+use Magento\CatalogUrlRewrite\Model\ProductScopeRewriteGenerator;
+use Magento\Eav\Model\Entity\Attribute\ScopedAttributeInterface;
+use Magento\Framework\App\Config\ScopeConfigInterface;
+use Magento\Store\Model\ScopeInterface;
+use PHPUnit\Framework\MockObject\Exception;
+use PHPUnit\Framework\MockObject\MockObject;
+use PHPUnit\Framework\TestCase;
+
+class UrlTest extends TestCase
+{
+    /**
+     * @var ScopeConfigInterface|MockObject
+     */
+    private ScopeConfigInterface $config;
+
+    /**
+     * @inheritDoc
+     */
+    protected function setUp(): void
+    {
+        $this->config = $this->createMock(ScopeConfigInterface::class);
+        parent::setUp();
+    }
+
+    /**
+     * @return void
+     * @throws Exception
+     */
+    public function testSetAttribute(): void
+    {
+        $attribute = $this->createMock(Attribute::class);
+        $attribute->expects($this->once())
+            ->method('__call')
+            ->with('setIsGlobal', [ScopedAttributeInterface::SCOPE_WEBSITE]);
+        $this->config->expects($this->once())
+            ->method('getValue')
+            ->with(ProductScopeRewriteGenerator::URL_REWRITE_SCOPE_CONFIG_PATH, ScopeInterface::SCOPE_STORE)
+            ->willReturn(ProductScopeRewriteGenerator::WEBSITE_URL_REWRITE_SCOPE);
+
+        $url = new Url($this->config);
+        $url->setAttribute($attribute);
+    }
+}
diff --git a/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GeneralTest.php b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GeneralTest.php
index 8a4a4ad46513..f568c828d15f 100644
--- a/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GeneralTest.php
+++ b/app/code/Magento/Catalog/Test/Unit/Ui/DataProvider/Product/Form/Modifier/GeneralTest.php
@@ -1,75 +1,76 @@
 <?php
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2016 Adobe
+ * All Rights Reserved.
  */
 declare(strict_types=1);
 
 namespace Magento\Catalog\Test\Unit\Ui\DataProvider\Product\Form\Modifier;
 
 use Magento\Catalog\Api\Data\ProductAttributeInterface;
+use Magento\Catalog\Api\Data\ProductInterface;
+use Magento\Catalog\Model\Locator\LocatorInterface;
+use Magento\Catalog\Model\ResourceModel\Eav\Attribute;
 use Magento\Catalog\Ui\DataProvider\Product\Form\Modifier\General;
 use Magento\Eav\Api\AttributeRepositoryInterface;
 use Magento\Eav\Api\Data\AttributeInterface;
 use Magento\Framework\Exception\NoSuchEntityException;
 use Magento\Framework\Stdlib\ArrayManager;
+use Magento\Store\Model\Store;
+use PHPUnit\Framework\MockObject\Exception;
 use PHPUnit\Framework\MockObject\MockObject;
+use PHPUnit\Framework\TestCase;
 
-/**
- * @method General getModel
- */
-class GeneralTest extends AbstractModifierTestCase
+class GeneralTest extends TestCase
 {
     /**
      * @var AttributeRepositoryInterface|MockObject
      */
-    private $attributeRepositoryMock;
+    private AttributeRepositoryInterface $attributeRepositoryMock;
+
+    /**
+     * @var ArrayManager|MockObject
+     */
+    private ArrayManager $arrayManager;
 
     /**
-     * @var General
+     * @var LocatorInterface|LocatorInterface&MockObject|MockObject
      */
-    private $generalModifier;
+    private LocatorInterface $locatorMock;
 
+    /**
+     * @inheritDoc
+     */
     protected function setUp(): void
     {
         parent::setUp();
 
-        $this->attributeRepositoryMock = $this->getMockBuilder(AttributeRepositoryInterface::class)
-            ->getMockForAbstractClass();
-
-        $arrayManager = $this->objectManager->getObject(ArrayManager::class);
-
-        $this->generalModifier = $this->objectManager->getObject(
-            General::class,
-            [
-                'attributeRepository' => $this->attributeRepositoryMock,
-                'locator' => $this->locatorMock,
-                'arrayManager' => $arrayManager,
-            ]
-        );
+        $this->attributeRepositoryMock = $this->createMock(AttributeRepositoryInterface::class);
+        $this->arrayManager = $this->createMock(ArrayManager::class);
+        $this->locatorMock = $this->createMock(LocatorInterface::class);
     }
 
     /**
-     * {@inheritdoc}
+     * @return void
+     * @throws Exception
      */
-    protected function createModel()
+    public function testModifyMeta(): void
     {
-        return $this->objectManager->getObject(
-            General::class,
-            [
-                'locator' => $this->locatorMock,
-                'arrayManager' => $this->arrayManagerMock,
-            ]
-        );
-    }
-
-    public function testModifyMeta()
-    {
-        $this->arrayManagerMock->expects($this->any())
+        $attribute = $this->createMock(Attribute::class);
+        $this->attributeRepositoryMock->expects($this->any())
+            ->method('get')
+            ->willReturn($attribute);
+        $this->arrayManager->expects($this->any())
             ->method('merge')
             ->willReturnArgument(2);
+        $store = $this->createMock(Store::class);
+        $this->locatorMock->expects($this->any())->method('getStore')->willReturn($store);
+        $product = $this->createMock(ProductInterface::class);
+        $this->locatorMock->expects($this->any())->method('getProduct')->willReturn($product);
+
+        $generalModifier = new General($this->locatorMock, $this->arrayManager, $this->attributeRepositoryMock);
         $this->assertNotEmpty(
-            $this->getModel()->modifyMeta(
+            $generalModifier->modifyMeta(
                 [
                     'first_panel_code' => [
                         'arguments' => [
@@ -86,27 +87,28 @@ public function testModifyMeta()
     }
 
     /**
-     * @param        array $data
-     * @param        int   $defaultStatusValue
-     * @param        array $expectedResult
-     * @throws       NoSuchEntityException
+     * @param array $data
+     * @param int $defaultStatusValue
+     * @param array $expectedResult
+     * @return void
+     * @throws NoSuchEntityException
+     * @throws Exception
      * @dataProvider modifyDataDataProvider
      */
-    public function testModifyDataNewProduct(array $data, int $defaultStatusValue, array $expectedResult)
+    public function testModifyDataNewProduct(array $data, int $defaultStatusValue, array $expectedResult): void
     {
-        $attributeMock = $this->getMockBuilder(AttributeInterface::class)
-            ->getMockForAbstractClass();
+        $attributeMock = $this->createMock(AttributeInterface::class);
         $attributeMock
             ->method('getDefaultValue')
             ->willReturn($defaultStatusValue);
         $this->attributeRepositoryMock
             ->method('get')
-            ->with(
-                ProductAttributeInterface::ENTITY_TYPE_CODE,
-                ProductAttributeInterface::CODE_STATUS
-            )
             ->willReturn($attributeMock);
-        $this->assertSame($expectedResult, $this->generalModifier->modifyData($data));
+        $this->arrayManager->expects($this->any())->method('replace')->willReturn($data);
+        $product = $this->createMock(ProductInterface::class);
+        $this->locatorMock->expects($this->any())->method('getProduct')->willReturn($product);
+        $generalModifier = new General($this->locatorMock, $this->arrayManager, $this->attributeRepositoryMock);
+        $this->assertSame($expectedResult, $generalModifier->modifyData($data));
     }
 
     /**
@@ -117,7 +119,7 @@ public function testModifyDataNewProduct(array $data, int $defaultStatusValue, a
      * @param        int    $defaultStatus
      * @param        int    $statusAttributeValue
      * @param        array  $expectedResult
-     * @throws       NoSuchEntityException
+     * @throws       NoSuchEntityException|Exception
      * @dataProvider modifyDataOfExistingProductDataProvider
      */
     public function testModifyDataOfExistingProduct(
@@ -126,25 +128,26 @@ public function testModifyDataOfExistingProduct(
         int $defaultStatus,
         int $statusAttributeValue,
         array $expectedResult
-    ) {
-        $attributeMock = $this->getMockForAbstractClass(AttributeInterface::class);
+    ): void {
+        $attributeMock = $this->createMock(AttributeInterface::class);
         $attributeMock->expects($this->any())
             ->method('getDefaultValue')
             ->willReturn($defaultStatus);
         $this->attributeRepositoryMock->expects($this->any())
             ->method('get')
-            ->with(
-                ProductAttributeInterface::ENTITY_TYPE_CODE,
-                ProductAttributeInterface::CODE_STATUS
-            )
             ->willReturn($attributeMock);
-        $this->productMock->expects($this->any())
+        $product = $this->createMock(ProductInterface::class);
+        $product->expects($this->any())
             ->method('getId')
             ->willReturn($modelId);
-        $this->productMock->expects($this->any())
+        $product->expects($this->any())
             ->method('getStatus')
             ->willReturn($statusAttributeValue);
-        $this->assertSame($expectedResult, current($this->generalModifier->modifyData($data)));
+        $this->locatorMock->expects($this->any())->method('getProduct')->willReturn($product);
+        $this->arrayManager->expects($this->any())->method('replace')->willReturn($data);
+
+        $generalModifier = new General($this->locatorMock, $this->arrayManager, $this->attributeRepositoryMock);
+        $this->assertSame($expectedResult, current($generalModifier->modifyData($data)));
     }
 
     /**
diff --git a/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/General.php b/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/General.php
index 4e3b21939934..37de215536c2 100644
--- a/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/General.php
+++ b/app/code/Magento/Catalog/Ui/DataProvider/Product/Form/Modifier/General.php
@@ -392,6 +392,18 @@ protected function customizeNameListeners(array $meta)
             ]
         );
 
+        $urlAttribute = $this->attributeRepository->get(
+            ProductAttributeInterface::ENTITY_TYPE_CODE,
+            ProductAttributeInterface::CODE_SEO_FIELD_URL_KEY
+        );
+        $scopeLabel = '';
+        if ($urlAttribute->isScopeGlobal()) {
+            $scopeLabel = '[GLOBAL]';
+        } elseif ($urlAttribute->isScopeWebsite()) {
+            $scopeLabel = '[WEBSITE]';
+        } elseif ($urlAttribute->isScopeStore()) {
+            $scopeLabel = '[STORE VIEW]';
+        }
         $urlKeyConfig = [
             'tooltip' => [
                 'link' => 'https://experienceleague.adobe.com/docs/commerce-admin/catalog/catalog/catalog-urls.html',
@@ -399,6 +411,7 @@ protected function customizeNameListeners(array $meta)
                     'The URL key should consist of lowercase characters with hyphens to separate words.'
                 ),
             ],
+            'scopeLabel' => __($scopeLabel)
         ];
 
         $urkKeyPath = $this->arrayManager->findPath(
diff --git a/app/code/Magento/CatalogSearch/etc/adminhtml/system.xml b/app/code/Magento/CatalogSearch/etc/adminhtml/system.xml
index f825d3ee50d8..278a78eaa132 100644
--- a/app/code/Magento/CatalogSearch/etc/adminhtml/system.xml
+++ b/app/code/Magento/CatalogSearch/etc/adminhtml/system.xml
@@ -1,8 +1,8 @@
 <?xml version="1.0"?>
 <!--
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2012 Adobe
+ * All Rights Reserved.
  */
 -->
 <config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:module:Magento_Config:etc/system_file.xsd">
diff --git a/app/code/Magento/CatalogUrlRewrite/Model/ProductScopeRewriteGenerator.php b/app/code/Magento/CatalogUrlRewrite/Model/ProductScopeRewriteGenerator.php
index 3c230a73b03e..e5aa45595790 100644
--- a/app/code/Magento/CatalogUrlRewrite/Model/ProductScopeRewriteGenerator.php
+++ b/app/code/Magento/CatalogUrlRewrite/Model/ProductScopeRewriteGenerator.php
@@ -1,7 +1,7 @@
 <?php
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2016 Adobe
+ * All Rights Reserved.
  */
 namespace Magento\CatalogUrlRewrite\Model;
 
@@ -17,10 +17,13 @@
 use Magento\CatalogUrlRewrite\Service\V1\StoreViewService;
 use Magento\Framework\App\Config\ScopeConfigInterface;
 use Magento\Framework\App\ObjectManager;
+use Magento\Framework\Data\Collection;
 use Magento\Framework\Exception\NoSuchEntityException;
 use Magento\Store\Model\Store;
 use Magento\Store\Model\StoreManagerInterface;
+use Magento\UrlRewrite\Model\MergeDataProvider;
 use Magento\UrlRewrite\Model\MergeDataProviderFactory;
+use Magento\UrlRewrite\Service\V1\Data\UrlRewrite;
 
 /**
  * Generates Product/Category URLs for different scopes
@@ -29,60 +32,66 @@
  */
 class ProductScopeRewriteGenerator
 {
+    public const WEBSITE_URL_REWRITE_SCOPE = 'website';
+
+    public const STORE_VIEW_URL_REWRITE_SCOPE = 'store_view';
+
+    public const URL_REWRITE_SCOPE_CONFIG_PATH = 'catalog/seo/product_rewrite_context';
+
     /**
      * @var StoreViewService
      */
-    private $storeViewService;
+    private StoreViewService $storeViewService;
 
     /**
      * @var StoreManagerInterface
      */
-    private $storeManager;
+    private StoreManagerInterface $storeManager;
 
     /**
      * @var ScopeConfigInterface
      */
-    private $config;
+    private ScopeConfigInterface $config;
 
     /**
      * @var ObjectRegistryFactory
      */
-    private $objectRegistryFactory;
+    private ObjectRegistryFactory $objectRegistryFactory;
 
     /**
      * @var AnchorUrlRewriteGenerator
      */
-    private $anchorUrlRewriteGenerator;
+    private AnchorUrlRewriteGenerator $anchorUrlRewriteGenerator;
 
     /**
-     * @var \Magento\CatalogUrlRewrite\Model\Product\CurrentUrlRewritesRegenerator
+     * @var CurrentUrlRewritesRegenerator
      */
-    private $currentUrlRewritesRegenerator;
+    private CurrentUrlRewritesRegenerator $currentUrlRewritesRegenerator;
 
     /**
-     * @var \Magento\CatalogUrlRewrite\Model\Product\CategoriesUrlRewriteGenerator
+     * @var CategoriesUrlRewriteGenerator
      */
-    private $categoriesUrlRewriteGenerator;
+    private CategoriesUrlRewriteGenerator $categoriesUrlRewriteGenerator;
 
     /**
-     * @var \Magento\CatalogUrlRewrite\Model\Product\CanonicalUrlRewriteGenerator
+     * @var CanonicalUrlRewriteGenerator
      */
-    private $canonicalUrlRewriteGenerator;
+    private CanonicalUrlRewriteGenerator $canonicalUrlRewriteGenerator;
 
     /**
-     * @var \Magento\UrlRewrite\Model\MergeDataProvider
+     * @var MergeDataProvider
      */
-    private $mergeDataProviderPrototype;
+    private MergeDataProvider $mergeDataProviderPrototype;
 
     /**
      * @var CategoryRepositoryInterface
      */
-    private $categoryRepository;
+    private CategoryRepositoryInterface $categoryRepository;
 
     /**
      * @var ProductRepositoryInterface
      */
-    private $productRepository;
+    private ProductRepositoryInterface $productRepository;
 
     /**
      * @var GetVisibleForStores|mixed
@@ -152,7 +161,7 @@ public function isGlobalScope($storeId)
     /**
      * Generate url rewrites for global scope
      *
-     * @param \Magento\Framework\Data\Collection|\Magento\Catalog\Model\Category[] $productCategories
+     * @param Collection|\Magento\Catalog\Model\Category[] $productCategories
      * @param Product $product
      * @param int|null $rootCategoryId
      * @return array
@@ -205,11 +214,11 @@ public function generateForGlobalScope($productCategories, Product $product, $ro
      * Generate list of urls for specific store view
      *
      * @param int $storeId
-     * @param \Magento\Framework\Data\Collection|Category[] $productCategories
-     * @param \Magento\Catalog\Model\Product $product
+     * @param Collection|Category[] $productCategories
+     * @param Product $product
      * @param int|null $rootCategoryId
      * @param bool $isGlobalScope
-     * @return \Magento\UrlRewrite\Service\V1\Data\UrlRewrite[]
+     * @return UrlRewrite[]
      * @throws NoSuchEntityException
      */
     public function generateForSpecificStoreView(
@@ -218,22 +227,20 @@ public function generateForSpecificStoreView(
         Product $product,
         $rootCategoryId = null,
         bool $isGlobalScope = false
-    ) {
+    ): array {
         $mergeDataProvider = clone $this->mergeDataProviderPrototype;
+        $mergeDataProvider->merge(array_merge(...$this->generateCanonicalUrls($product, $storeId)));
+
         $categories = [];
+        if ($this->isCategoryRewritesEnabled()) {
+            foreach ($productCategories as $category) {
+                if (!$this->isCategoryProperForGenerating($category, $storeId)) {
+                    continue;
+                }
 
-        foreach ($productCategories as $category) {
-            if (!$this->isCategoryProperForGenerating($category, $storeId)) {
-                continue;
+                $categories[] = $this->getCategoryWithOverriddenUrlKey($storeId, $category);
             }
-
-            $categories[] = $this->getCategoryWithOverriddenUrlKey($storeId, $category);
         }
-
-        $mergeDataProvider->merge(
-            $this->canonicalUrlRewriteGenerator->generate($storeId, $product)
-        );
-
         $productCategories = $this->objectRegistryFactory->create(['entities' => $categories]);
 
         if ($isGlobalScope) {
@@ -280,13 +287,38 @@ public function isCategoryProperForGenerating(Category $category, $storeId)
         return false;
     }
 
+    /**
+     * Generate product canonical URL in website or store view scope
+     *
+     * @param Product $product
+     * @param mixed $storeId
+     * @return array
+     * @throws NoSuchEntityException
+     */
+    private function generateCanonicalUrls(Product $product, mixed $storeId): array
+    {
+        $urls = [];
+        if ($this->config->getValue(self::URL_REWRITE_SCOPE_CONFIG_PATH) === self::WEBSITE_URL_REWRITE_SCOPE) {
+            $currentStore = $this->storeManager->getStore($storeId);
+            $currentGroupId = $currentStore->getStoreGroupId();
+            $storeList = $this->storeManager->getStores();
+            foreach ($storeList as $store) {
+                if ($store->getStoreGroupId() === $currentGroupId) {
+                    $urls[] = $this->canonicalUrlRewriteGenerator->generate($store->getId(), $product);
+                }
+            }
+        } else {
+            $urls[] = $this->canonicalUrlRewriteGenerator->generate($storeId, $product);
+        }
+        return $urls;
+    }
+
     /**
      * Generate category URLs for the whole store group.
      *
      * @param int $storeId
      * @param Product $product
      * @param ObjectRegistry $productCategories
-     *
      * @return array
      * @throws NoSuchEntityException
      */
@@ -295,20 +327,24 @@ private function generateCategoryUrlsInStoreGroup(
         Product $product,
         ObjectRegistry $productCategories
     ): array {
-        $currentStore = $this->storeManager->getStore($storeId);
-        $currentGroupId = $currentStore->getStoreGroupId();
-        $storeList = $this->storeManager->getStores();
         $generatedUrls = [];
-
-        foreach ($storeList as $store) {
-            if ($store->getStoreGroupId() === $currentGroupId && $this->isCategoryRewritesEnabled()) {
-                $groupStoreId = (int) $store->getId();
-                $generatedUrls[] = $this->generateCategoryUrls(
-                    $groupStoreId,
-                    $product,
-                    $productCategories
-                );
+        if ($this->config->getValue(self::URL_REWRITE_SCOPE_CONFIG_PATH) === self::WEBSITE_URL_REWRITE_SCOPE) {
+            $currentStore = $this->storeManager->getStore($storeId);
+            $currentGroupId = $currentStore->getStoreGroupId();
+            $storeList = $this->storeManager->getStores();
+
+            foreach ($storeList as $store) {
+                if ($store->getStoreGroupId() === $currentGroupId && $this->isCategoryRewritesEnabled()) {
+                    $groupStoreId = (int)$store->getId();
+                    $generatedUrls[] = $this->generateCategoryUrls(
+                        $groupStoreId,
+                        $product,
+                        $productCategories
+                    );
+                }
             }
+        } else {
+            $generatedUrls[] = $this->generateCategoryUrls($storeId, $product, $productCategories);
         }
 
         return array_merge(...$generatedUrls);
@@ -375,7 +411,7 @@ private function getCategoryWithOverriddenUrlKey($storeId, Category $category)
      *
      * @return bool
      */
-    private function isCategoryRewritesEnabled()
+    private function isCategoryRewritesEnabled(): bool
     {
         return (bool)$this->config->getValue('catalog/seo/generate_category_product_rewrites');
     }
diff --git a/app/code/Magento/CatalogUrlRewrite/Model/System/Config/Source/UrlRewriteContext.php b/app/code/Magento/CatalogUrlRewrite/Model/System/Config/Source/UrlRewriteContext.php
new file mode 100644
index 000000000000..facb4f8ed4a6
--- /dev/null
+++ b/app/code/Magento/CatalogUrlRewrite/Model/System/Config/Source/UrlRewriteContext.php
@@ -0,0 +1,26 @@
+<?php
+/**
+ * Copyright 2024 Adobe
+ * All Rights Reserved.
+ */
+declare(strict_types=1);
+
+namespace Magento\CatalogUrlRewrite\Model\System\Config\Source;
+
+use Magento\CatalogUrlRewrite\Model\ProductScopeRewriteGenerator;
+
+class UrlRewriteContext implements \Magento\Framework\Data\OptionSourceInterface
+{
+    /**
+     * Selectable options for URL rewrite context
+     *
+     * @return array
+     */
+    public function toOptionArray()
+    {
+        return [
+            ['value' => ProductScopeRewriteGenerator::WEBSITE_URL_REWRITE_SCOPE, 'label' => __('Website')],
+            ['value' => ProductScopeRewriteGenerator::STORE_VIEW_URL_REWRITE_SCOPE, 'label' => __('Store View')]
+        ];
+    }
+}
diff --git a/app/code/Magento/CatalogUrlRewrite/Test/Unit/Model/ProductScopeRewriteGeneratorTest.php b/app/code/Magento/CatalogUrlRewrite/Test/Unit/Model/ProductScopeRewriteGeneratorTest.php
index ee58a3debc24..17a584c2b357 100644
--- a/app/code/Magento/CatalogUrlRewrite/Test/Unit/Model/ProductScopeRewriteGeneratorTest.php
+++ b/app/code/Magento/CatalogUrlRewrite/Test/Unit/Model/ProductScopeRewriteGeneratorTest.php
@@ -1,7 +1,7 @@
 <?php
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2016 Adobe
+ * All Rights Reserved.
  */
 declare(strict_types=1);
 
@@ -161,7 +161,6 @@ function ($value) {
     public function testGenerationForGlobalScope()
     {
         $this->configMock->expects($this->any())->method('getValue')
-            ->with('catalog/seo/generate_category_product_rewrites')
             ->willReturn('1');
         $product = $this->createMock(Product::class);
         $product->expects($this->any())->method('getStoreId')->willReturn(null);
@@ -240,6 +239,7 @@ public function testGenerationForSpecificStore()
             ->willReturn([]);
 
         $this->categoryRepositoryMock->expects($this->once())->method('get')->willReturn($this->categoryMock);
+        $this->configMock->expects($this->any())->method('getValue')->willReturn('1');
 
         $this->assertEquals(
             ['category-1_1' => $canonical],
diff --git a/app/code/Magento/CatalogUrlRewrite/Test/Unit/Model/System/Config/Source/UrlRewriteContextTest.php b/app/code/Magento/CatalogUrlRewrite/Test/Unit/Model/System/Config/Source/UrlRewriteContextTest.php
new file mode 100644
index 000000000000..927ab855275b
--- /dev/null
+++ b/app/code/Magento/CatalogUrlRewrite/Test/Unit/Model/System/Config/Source/UrlRewriteContextTest.php
@@ -0,0 +1,29 @@
+<?php
+/**
+ * Copyright 2024 Adobe
+ * All Rights Reserved.
+ */
+declare(strict_types=1);
+
+namespace Magento\CatalogUrlRewrite\Test\Unit\Model\System\Config\Source;
+
+use Magento\CatalogUrlRewrite\Model\System\Config\Source\UrlRewriteContext;
+use PHPUnit\Framework\TestCase;
+
+class UrlRewriteContextTest extends TestCase
+{
+    /**
+     * @return void
+     */
+    public function testToOptionArray(): void
+    {
+        $contextRewriteOptions = new UrlRewriteContext();
+        $this->assertEquals(
+            [
+                ['value' => 'website', 'label' => __('Website')],
+                ['value' => 'store_view', 'label' => __('Store View')]
+            ],
+            $contextRewriteOptions->toOptionArray()
+        );
+    }
+}
diff --git a/app/code/Magento/CatalogUrlRewrite/etc/adminhtml/system.xml b/app/code/Magento/CatalogUrlRewrite/etc/adminhtml/system.xml
index ccd077e61522..e36144588d5c 100644
--- a/app/code/Magento/CatalogUrlRewrite/etc/adminhtml/system.xml
+++ b/app/code/Magento/CatalogUrlRewrite/etc/adminhtml/system.xml
@@ -1,8 +1,8 @@
 <?xml version="1.0"?>
 <!--
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2014 Adobe
+ * All Rights Reserved.
  */
 -->
 <config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:module:Magento_Config:etc/system_file.xsd">
@@ -35,6 +35,11 @@
                     <comment><![CDATA[<strong class="colorRed">Warning!</strong> Turning this option off will result in permanent removal of category/product URL rewrites without an ability to restore them.]]></comment>
                     <frontend_class>generate_category_product_rewrites</frontend_class>
                 </field>
+                <field id="product_rewrite_context" translate="label comment" type="select" sortOrder="7" showInDefault="1" canRestore="1">
+                    <label>Product URL Rewrite Scope</label>
+                    <source_model>Magento\CatalogUrlRewrite\Model\System\Config\Source\UrlRewriteContext</source_model>
+                    <comment>When editing a product URL rewrites can be generated in website or in view scope.</comment>
+                </field>
             </group>
         </section>
     </system>
diff --git a/app/code/Magento/CatalogUrlRewrite/etc/config.xml b/app/code/Magento/CatalogUrlRewrite/etc/config.xml
index 116982c7da31..f8bac39a030a 100644
--- a/app/code/Magento/CatalogUrlRewrite/etc/config.xml
+++ b/app/code/Magento/CatalogUrlRewrite/etc/config.xml
@@ -1,8 +1,8 @@
 <?xml version="1.0"?>
 <!--
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2018 Adobe
+ * All Rights Reserved.
  */
 -->
 <config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:module:Magento_Store:etc/config.xsd">
@@ -10,6 +10,7 @@
         <catalog>
             <seo>
                 <generate_category_product_rewrites>0</generate_category_product_rewrites>
+                <product_rewrite_context>store_view</product_rewrite_context>
             </seo>
         </catalog>
     </default>
diff --git a/app/code/Magento/CatalogUrlRewrite/i18n/en_US.csv b/app/code/Magento/CatalogUrlRewrite/i18n/en_US.csv
index 0def4f6de32e..4d9d2992e728 100644
--- a/app/code/Magento/CatalogUrlRewrite/i18n/en_US.csv
+++ b/app/code/Magento/CatalogUrlRewrite/i18n/en_US.csv
@@ -10,3 +10,5 @@
 "Invalid URL key. The ""%1"" URL key can not be used to generate Latin URL key. Please use Latin letters and numbers to avoid generating URL key issues.","Invalid URL key. The ""%1"" URL key can not be used to generate Latin URL key. Please use Latin letters and numbers to avoid generating URL key issues."
 "Invalid URL key. The ""%1"" category name can not be used to generate Latin URL key. Please add URL key or change category name using Latin letters and numbers to avoid generating URL key issues.","Invalid URL key. The ""%1"" category name can not be used to generate Latin URL key. Please add URL key or change category name using Latin letters and numbers to avoid generating URL key issues."
 "<strong class=""colorRed"">Warning!</strong> Turning this option off will result in permanent removal of category/product URL rewrites without an ability to restore them.","<strong style=""color:red"">Warning!</strong> Turning this option off will result in permanent removal of category/product URL rewrites without an ability to restore them."
+"Product URL Rewrite Scope","Product URL Rewrite Scope"
+"When editing a product, URL rewrites can be generated in website or in view scope.","When editing a product, URL rewrites can be generated in website or in view scope."
diff --git a/dev/tests/integration/framework/Magento/TestFramework/ApplicationStateComparator/_files/state-skip-list.php b/dev/tests/integration/framework/Magento/TestFramework/ApplicationStateComparator/_files/state-skip-list.php
index 17c42090fb2e..2ec1b38761dc 100644
--- a/dev/tests/integration/framework/Magento/TestFramework/ApplicationStateComparator/_files/state-skip-list.php
+++ b/dev/tests/integration/framework/Magento/TestFramework/ApplicationStateComparator/_files/state-skip-list.php
@@ -272,6 +272,7 @@
     ],
     '*-fromConstructed' => [
         // phpcs:disable Generic.Files.LineLength.TooLong
+        Magento\Catalog\Model\Product\Attribute\Backend\Url\Interceptor::class => null,
         Magento\Customer\Model\Cache\GroupExcludedWebsiteCache::class => null,
         Magento\Sales\Model\ResourceModel\Grid::class => null,
         Magento\Sales\Model\ResourceModel\GridPool::class => null,
diff --git a/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/ProductProcessUrlRewriteSavingObserverTest.php b/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/ProductProcessUrlRewriteSavingObserverTest.php
index 3b1a36f84fa1..6de238d292d0 100644
--- a/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/ProductProcessUrlRewriteSavingObserverTest.php
+++ b/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/ProductProcessUrlRewriteSavingObserverTest.php
@@ -1,7 +1,7 @@
 <?php
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2018 Adobe
+ * All Rights Reserved.
  */
 namespace Magento\CatalogUrlRewrite\Observer;
 
@@ -12,6 +12,7 @@
 use Magento\Catalog\Test\Fixture\Category as CategoryFixture;
 use Magento\Catalog\Test\Fixture\Product as ProductFixture;
 use Magento\CatalogUrlRewrite\Model\ProductUrlRewriteGenerator;
+use Magento\Framework\App\Config\MutableScopeConfigInterface;
 use Magento\Framework\ObjectManagerInterface;
 use Magento\Store\Model\Store;
 use Magento\Store\Model\StoreManagerInterface;
@@ -37,30 +38,35 @@
  */
 class ProductProcessUrlRewriteSavingObserverTest extends TestCase
 {
+    /**
+     * @var MutableScopeConfigInterface
+     */
+    private MutableScopeConfigInterface $mutableConfig;
+
     /**
      * @var ObjectManagerInterface
      */
-    private $objectManager;
+    private ObjectManagerInterface $objectManager;
 
     /**
      * @var StoreManagerInterface
      */
-    private $storeManager;
+    private StoreManagerInterface $storeManager;
 
     /**
      * @var ProductRepositoryInterface
      */
-    private $productRepository;
+    private ProductRepositoryInterface $productRepository;
 
     /**
      * @var UrlPersistInterface
      */
-    private $urlPersist;
+    private UrlPersistInterface $urlPersist;
 
     /**
      * @var DataFixtureStorage
      */
-    private $fixtures;
+    private DataFixtureStorage $fixtures;
 
     /**
      * Set up
@@ -72,6 +78,7 @@ protected function setUp(): void
         $this->productRepository = $this->objectManager->get(ProductRepositoryInterface::class);
         $this->urlPersist = $this->objectManager->get(UrlPersistInterface::class);
         $this->fixtures = $this->objectManager->get(DataFixtureStorageManager::class)->getStorage();
+        $this->mutableConfig = $this->objectManager->get(MutableScopeConfigInterface::class);
     }
 
     /**
@@ -714,6 +721,7 @@ public function testRemoveProductFromAllWebsites(): void
     ]
     public function testNotVisibleOnDefaultStoreVisibleOnDefaultScope()
     {
+        $this->mutableConfig->setValue('catalog/seo/generate_category_product_rewrites', 1);
         $category = $this->fixtures->get('category');
         $product = $this->fixtures->get('product');
         $secondStore = $this->fixtures->get('store2');
@@ -780,21 +788,21 @@ public function testUrlRewriteGenerationBasedOnScopeVisibility()
         ];
 
         $actualResults = $this->getActualResults($productFilter);
-        $this->assertCount(4, $actualResults);
+        $this->assertCount(2, $actualResults);
 
         $productScopeStore1 = $this->productRepository->get($product->getSku(), true, 1);
         $productScopeStore1->setVisibility(Visibility::VISIBILITY_NOT_VISIBLE);
         $this->productRepository->save($productScopeStore1);
 
         $actualResults = $this->getActualResults($productFilter);
-        $this->assertCount(2, $actualResults);
+        $this->assertCount(1, $actualResults);
 
         $productGlobal = $this->productRepository->get($product->getSku(), true, Store::DEFAULT_STORE_ID);
         $productGlobal->setVisibility(Visibility::VISIBILITY_IN_CATALOG);
         $this->productRepository->save($productGlobal);
 
         $actualResults = $this->getActualResults($productFilter);
-        $this->assertCount(2, $actualResults);
+        $this->assertCount(1, $actualResults);
 
         $expected = [
             [
@@ -803,13 +811,6 @@ public function testUrlRewriteGenerationBasedOnScopeVisibility()
                 'is_auto_generated' => 1,
                 'redirect_type' => 0,
                 'store_id' => $secondStore->getId(),
-            ],
-            [
-                'request_path' => $category->getUrlKey() . '/' . $product->getUrlKey() . '.html',
-                'target_path' => 'catalog/product/view/id/' . $product->getId() . '/category/' . $category->getId(),
-                'is_auto_generated' => 1,
-                'redirect_type' => 0,
-                'store_id' => $secondStore->getId(),
             ]
         ];
 
diff --git a/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/UrlRewriteHandlerTest.php b/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/UrlRewriteHandlerTest.php
index 0ffc84173f71..3d1724df4201 100644
--- a/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/UrlRewriteHandlerTest.php
+++ b/dev/tests/integration/testsuite/Magento/CatalogUrlRewrite/Observer/UrlRewriteHandlerTest.php
@@ -1,7 +1,7 @@
 <?php
 /**
- * Copyright © Magento, Inc. All rights reserved.
- * See COPYING.txt for license details.
+ * Copyright 2018 Adobe
+ * All Rights Reserved.
  */
 declare(strict_types=1);
 
@@ -11,8 +11,9 @@
 use Magento\Catalog\Api\Data\CategoryInterface;
 use Magento\Catalog\Api\ProductRepositoryInterface;
 use Magento\Framework\Api\SearchCriteriaBuilder;
+use Magento\Framework\Exception\NoSuchEntityException;
+use Magento\Framework\ObjectManagerInterface;
 use Magento\TestFramework\Helper\Bootstrap;
-use Magento\TestFramework\ObjectManager;
 use Magento\UrlRewrite\Service\V1\Data\UrlRewrite;
 use PHPUnit\Framework\TestCase;
 
@@ -25,17 +26,17 @@ class UrlRewriteHandlerTest extends TestCase
     /**
      * @var UrlRewriteHandler
      */
-    private $handler;
+    private UrlRewriteHandler $handler;
 
     /**
      * @var ProductRepositoryInterface
      */
-    private $productRepository;
+    private ProductRepositoryInterface $productRepository;
 
     /**
-     * @var ObjectManager
+     * @var ObjectManagerInterface
      */
-    private $objectManager;
+    private ObjectManagerInterface $objectManager;
 
     /**
      * @inheritdoc
@@ -47,6 +48,45 @@ protected function setUp(): void
         $this->handler = $this->objectManager->create(UrlRewriteHandler::class);
     }
 
+    /**
+     * Checks category URLs rewrites generation with enabled `Use Categories Path for Product URLs` option and
+     * store's specific product URL key in store view context.
+     *
+     * @magentoDataFixture Magento/CatalogUrlRewrite/Fixtures/product_custom_url_key.php
+     * @magentoConfigFixture admin_store catalog/seo/product_use_categories 1
+     * @magentoConfigFixture default/catalog/seo/generate_category_product_rewrites 1
+     * @magentoConfigFixture default/catalog/seo/product_rewrite_context store_view
+     *
+     * @return void
+     * @throws NoSuchEntityException
+     */
+    public function testGenerateProductUrlRewriteStoreViewContext(): void
+    {
+        $product = $this->productRepository->get('p002');
+        $category = $this->getCategory('category 1');
+        // change the category scope to the global
+        $category->setStoreId(1)
+            ->setChangedProductIds([$product->getId()])
+            ->setAffectedProductIds([$product->getId()])
+            ->setAnchorsAbove(false);
+
+        $generatedUrls = $this->handler->generateProductUrlRewrites($category);
+        $actual = array_values(
+            array_map(
+                function (UrlRewrite $urlRewrite) {
+                    return $urlRewrite->getRequestPath();
+                },
+                $generatedUrls
+            )
+        );
+
+        $expected = [
+            'store-1-key.html',
+            'cat-1/store-1-key.html'
+        ];
+        self::assertEquals($expected, $actual, 'Generated URLs rewrites do not match.');
+    }
+
     /**
      * Checks category URLs rewrites generation with enabled `Use Categories Path for Product URLs` option and
      * store's specific product URL key.
@@ -54,8 +94,12 @@ protected function setUp(): void
      * @magentoDataFixture Magento/CatalogUrlRewrite/Fixtures/product_custom_url_key.php
      * @magentoConfigFixture admin_store catalog/seo/product_use_categories 1
      * @magentoConfigFixture default/catalog/seo/generate_category_product_rewrites 1
+     * @magentoConfigFixture default/catalog/seo/product_rewrite_context website
+     *
+     * @return void
+     * @throws NoSuchEntityException
      */
-    public function testGenerateProductUrlRewrites()
+    public function testGenerateProductUrlRewritesWebsiteContext(): void
     {
         $product = $this->productRepository->get('p002');
         $category = $this->getCategory('category 1');
@@ -77,8 +121,10 @@ function (UrlRewrite $urlRewrite) {
 
         $expected = [
             'store-1-key.html', // the Default store
+            'store-1-key.html', // the Secondary store
             'cat-1/store-1-key.html', // the Default store with Category URL key, first store view
             'cat-1/store-1-key.html', // the Default store with Category URL key, second store view
+            'p002.html', // the Default store
             'p002.html', // the Secondary store
             'cat-1-2/p002.html', // the Secondary store with Category URL key, first store view
             'cat-1-2/p002.html', // the Secondary store with Category URL key, second store view
@@ -89,8 +135,11 @@ function (UrlRewrite $urlRewrite) {
     /**
      * @magentoDataFixture Magento/CatalogUrlRewrite/_files/category_with_products.php
      * @magentoConfigFixture default/catalog/seo/generate_category_product_rewrites 1
+     *
+     * @return void
+     * @throws NoSuchEntityException
      */
-    public function testGenerateProductUrlRewrites2()
+    public function testGenerateProductUrlRewrites2(): void
     {
         $product1 = $this->productRepository->get('simple');
         $product2 = $this->productRepository->get('12345');