diff --git a/charts/ingress-nginx/README.md b/charts/ingress-nginx/README.md
index cafecf9765..acf1be7bf3 100644
--- a/charts/ingress-nginx/README.md
+++ b/charts/ingress-nginx/README.md
@@ -387,9 +387,12 @@ As of version `1.26.0` of this chart, by simply not providing any clusterIP valu
 | controller.opentelemetry.containerSecurityContext.runAsNonRoot | bool | `true` |  |
 | controller.opentelemetry.containerSecurityContext.runAsUser | int | `65532` | The image's default user, inherited from its base image `cgr.dev/chainguard/static`. |
 | controller.opentelemetry.containerSecurityContext.seccompProfile.type | string | `"RuntimeDefault"` |  |
-| controller.opentelemetry.distroless | bool | `true` |  |
 | controller.opentelemetry.enabled | bool | `false` |  |
-| controller.opentelemetry.image | string | `"registry.k8s.io/ingress-nginx/opentelemetry:v20230721-3e2062ee5@sha256:13bee3f5223883d3ca62fee7309ad02d22ec00ff0d7033e3e9aca7a9f60fd472"` |  |
+| controller.opentelemetry.image.digest | string | `"sha256:13bee3f5223883d3ca62fee7309ad02d22ec00ff0d7033e3e9aca7a9f60fd472"` |  |
+| controller.opentelemetry.image.distroless | bool | `true` |  |
+| controller.opentelemetry.image.image | string | `"ingress-nginx/opentelemetry"` |  |
+| controller.opentelemetry.image.registry | string | `"registry.k8s.io"` |  |
+| controller.opentelemetry.image.tag | string | `"v20230721-3e2062ee5"` |  |
 | controller.opentelemetry.name | string | `"opentelemetry"` |  |
 | controller.opentelemetry.resources | object | `{}` |  |
 | controller.podAnnotations | object | `{}` | Annotations to be added to controller pods # |
diff --git a/charts/ingress-nginx/ci/daemonset-extra-modules.yaml b/charts/ingress-nginx/ci/daemonset-extra-modules.yaml
index f299dbf1c8..52a32fcbd4 100644
--- a/charts/ingress-nginx/ci/daemonset-extra-modules.yaml
+++ b/charts/ingress-nginx/ci/daemonset-extra-modules.yaml
@@ -7,4 +7,7 @@ controller:
     type: ClusterIP
   extraModules:
     - name: opentelemetry
-      image: busybox
+      image:
+        registry: registry.k8s.io
+        image: busybox
+        tag: latest
diff --git a/charts/ingress-nginx/ci/deployment-extra-modules-default-container-sec-context.yaml b/charts/ingress-nginx/ci/deployment-extra-modules-default-container-sec-context.yaml
index 2310c344ee..91b1b98a80 100644
--- a/charts/ingress-nginx/ci/deployment-extra-modules-default-container-sec-context.yaml
+++ b/charts/ingress-nginx/ci/deployment-extra-modules-default-container-sec-context.yaml
@@ -9,4 +9,7 @@ controller:
     allowPrivilegeEscalation: false
   extraModules:
     - name: opentelemetry
-      image: busybox
+      image:
+        registry: registry.k8s.io
+        image: busybox
+        tag: latest
diff --git a/charts/ingress-nginx/ci/deployment-extra-modules-specific-container-sec-context.yaml b/charts/ingress-nginx/ci/deployment-extra-modules-specific-container-sec-context.yaml
index bd2f011cc7..b6013c7d0a 100644
--- a/charts/ingress-nginx/ci/deployment-extra-modules-specific-container-sec-context.yaml
+++ b/charts/ingress-nginx/ci/deployment-extra-modules-specific-container-sec-context.yaml
@@ -7,6 +7,9 @@ controller:
     type: ClusterIP
   extraModules:
     - name: opentelemetry
-      image: busybox
+      image:
+        registry: registry.k8s.io
+        image: busybox
+        tag: latest
       containerSecurityContext:
         allowPrivilegeEscalation: false
diff --git a/charts/ingress-nginx/ci/deployment-extra-modules.yaml b/charts/ingress-nginx/ci/deployment-extra-modules.yaml
index ec59235485..2fbe1cc013 100644
--- a/charts/ingress-nginx/ci/deployment-extra-modules.yaml
+++ b/charts/ingress-nginx/ci/deployment-extra-modules.yaml
@@ -7,4 +7,7 @@ controller:
     type: ClusterIP
   extraModules:
     - name: opentelemetry
-      image: busybox
+      image:
+        registry: registry.k8s.io
+        image: busybox
+        tag: latest
diff --git a/charts/ingress-nginx/ci/deployment-opentelemetry-customregistry-values.yaml b/charts/ingress-nginx/ci/deployment-opentelemetry-customregistry-values.yaml
new file mode 100644
index 0000000000..fb3ef44465
--- /dev/null
+++ b/charts/ingress-nginx/ci/deployment-opentelemetry-customregistry-values.yaml
@@ -0,0 +1,9 @@
+controller:
+  image:
+    repository: ingress-controller/controller
+    tag: 1.0.0-dev
+    digest: null
+  service:
+    type: ClusterIP
+  opentelemetry:
+    enabled: true
diff --git a/charts/ingress-nginx/templates/_helpers.tpl b/charts/ingress-nginx/templates/_helpers.tpl
index c936dab799..db1ab2e249 100644
--- a/charts/ingress-nginx/templates/_helpers.tpl
+++ b/charts/ingress-nginx/templates/_helpers.tpl
@@ -257,7 +257,8 @@ Extra modules.
 */}}
 {{- define "extraModules" -}}
 - name: {{ .name }}
-  image: {{ .image }}
+  {{- with .image }}
+  image: {{ if .repository }}{{ .repository }}{{ else }}{{ .registry }}/{{ .image }}{{ end }}:{{ .tag }}{{ if .digest }}@{{ .digest }}{{ end }}
   command:
   {{- if .distroless }}
     - /init_module
@@ -266,6 +267,7 @@ Extra modules.
     - -c
     - /usr/local/bin/init_module.sh
   {{- end }}
+  {{- end }}
   {{- if .containerSecurityContext }}
   securityContext: {{ toYaml .containerSecurityContext | nindent 4 }}
   {{- end }}
diff --git a/charts/ingress-nginx/values.yaml b/charts/ingress-nginx/values.yaml
index a06eca14cf..a21eb0ba37 100644
--- a/charts/ingress-nginx/values.yaml
+++ b/charts/ingress-nginx/values.yaml
@@ -682,8 +682,15 @@ controller:
   # -- Modules, which are mounted into the core nginx image. See values.yaml for a sample to add opentelemetry module
   extraModules: []
   # - name: mytestmodule
-  #   image: registry.k8s.io/ingress-nginx/mytestmodule
-  #   distroless: false
+  #   image:
+  #     registry: registry.k8s.io
+  #     image: ingress-nginx/mytestmodule
+  #     ## for backwards compatibility consider setting the full image url via the repository value below
+  #     ## use *either* current default registry/image or repository format or installing chart by providing the values.yaml will fail
+  #     ## repository:
+  #     tag: "v1.0.0"
+  #     digest: ""
+  #     distroless: false
   #   containerSecurityContext:
   #     runAsNonRoot: true
   #     runAsUser: <user-id>
@@ -703,8 +710,15 @@ controller:
   opentelemetry:
     enabled: false
     name: opentelemetry
-    image: registry.k8s.io/ingress-nginx/opentelemetry:v20230721-3e2062ee5@sha256:13bee3f5223883d3ca62fee7309ad02d22ec00ff0d7033e3e9aca7a9f60fd472
-    distroless: true
+    image:
+      registry: registry.k8s.io
+      image: ingress-nginx/opentelemetry
+      ## for backwards compatibility consider setting the full image url via the repository value below
+      ## use *either* current default registry/image or repository format or installing chart by providing the values.yaml will fail
+      ## repository:
+      tag: "v20230721-3e2062ee5"
+      digest: sha256:13bee3f5223883d3ca62fee7309ad02d22ec00ff0d7033e3e9aca7a9f60fd472
+      distroless: true
     containerSecurityContext:
       runAsNonRoot: true
       # -- The image's default user, inherited from its base image `cgr.dev/chainguard/static`.