bug-1690385-pref-activity-stream-new-tab-default-content-release-85-87.toml

[experiment]

segments = ["attributed", "non_attributed"]

enrollment_period = 8
start_date = "2021-02-09"
end_date = "2021-03-17"

reference_branch = "baseline-newtab-content"


## data sources

[data_sources]

## data source: AS session pings data
[data_sources.as_session_ping]
from_expression = "(SELECT client_id, user_prefs, experiments, date(submission_timestamp) as submission_date FROM  `moz-fx-data-shared-prod.activity_stream.sessions`)"
experiments_column_type = "native"




## Segments

[segments]

[segments.attributed]
select_expression = 'max(attr_source is not null)'
data_source = "npp"

[segments.non_attributed]
select_expression = 'max(attr_source is null)'
data_source = "npp"

[segments.data_sources.npp]
from_expression = """
    (SELECT
        DATE(submission_timestamp) AS submission_date,
        client_id,
        environment.settings.attribution.source AS attr_source
    FROM `moz-fx-data-shared-prod.telemetry.new_profile`
    WHERE environment.partner.distribution_id IS NULL
    AND coalesce(environment.settings.attribution.ua, '') != 'firefox'
    )
    """
window_start = -2
window_end = 0


## metrics

[metrics]
overall = ['days_of_use', 'search_count', 'organic_search_count', 'unenroll', 
           'pocket_rec_clicks', 'pocket_spoc_clicks', 'homepage_search_count', 
           'topsite_clicks', 'highlight_clicks', 'homepage_switch', 
           'turned_off_search', 'turned_off_topsites', 'turned_off_pocket', 
           'turned_off_highlights']
           
weekly = ['days_of_use', 'search_count', 'organic_search_count', 'unenroll', 
           'pocket_rec_clicks', 'pocket_spoc_clicks', 'homepage_search_count', 
           'topsite_clicks', 'highlight_clicks', 'homepage_switch', 
           'turned_off_search', 'turned_off_topsites', 'turned_off_pocket', 
           'turned_off_highlights']


[metrics.pocket_rec_clicks.statistics.bootstrap_mean]

[metrics.pocket_spoc_clicks.statistics.bootstrap_mean]

[metrics.unenroll.statistics.binomial]



## homepage_search_count

[metrics.homepage_search_count]
select_expression = "SUM(CASE WHEN source IN ('newtab','abouthome') THEN sap ELSE 0 END)"
data_source = 'search_clients_daily'

[metrics.homepage_search_count.statistics.bootstrap_mean]


## topsite_clicks

[metrics.topsite_clicks]
select_expression = """COUNTIF(
                event = 'CLICK'
                AND source = 'TOP_SITES')"""
data_source = 'activity_stream_events'

[metrics.topsite_clicks.statistics.bootstrap_mean]


## highlight_clicks

[metrics.highlight_clicks]
select_expression = """COUNTIF(
                event = 'CLICK'
                AND source = 'HIGHLIGHTS')"""
data_source = 'activity_stream_events'

[metrics.highlight_clicks.statistics.bootstrap_mean]


## homepage_switch
    # NOTE: this metric doesn't take into account users setting their page to 
    # blank. Only when users have set the page to a 3rd party! 

[metrics.homepage_switch]
select_expression = """COALESCE(MAX(
                CASE WHEN event = 'PAGE_TAKEOVER_DATA' 
                THEN true ELSE false END), false)"""
data_source = 'activity_stream_events'
bigger_is_better = false

[metrics.homepage_switch.statistics.binomial]


## turned_off_search
    # NOTE: true here means we know they turned it off
    # any other value can mean they didn't, or we don't know
[metrics.turned_off_search]
select_expression = """COALESCE(MAX(
                user_prefs & 1 = 0), false)"""
data_source = 'as_session_ping'
bigger_is_better = false

[metrics.turned_off_search.statistics.binomial]


## turned_off_topsites
    # NOTE: true here means we know they turned it off
    # any other value can mean they didn't, or we don't know
[metrics.turned_off_topsites]
select_expression = """COALESCE(MAX(
                user_prefs & 2 = 0), false)"""
data_source = 'as_session_ping'
bigger_is_better = false

[metrics.turned_off_topsites.statistics.binomial]


## turned_off_pocket
    # NOTE: true here means we know they turned it off
    # any other value can mean they didn't, or we don't know
[metrics.turned_off_pocket]
select_expression = """COALESCE(MAX(
                user_prefs & 4 = 0), false)"""
data_source = 'as_session_ping'
bigger_is_better = false

[metrics.turned_off_pocket.statistics.binomial]


## turned_off_highlights
    # NOTE: true here means we know they turned it off
    # any other value can mean they didn't, or we don't know
[metrics.turned_off_highlights]
select_expression = """COALESCE(MAX(
                user_prefs & 8 = 0), false)"""
data_source = 'as_session_ping'
bigger_is_better = false

[metrics.turned_off_highlights.statistics.binomial]