diff --git a/clientcore/unbounded.go b/clientcore/broflake.go
similarity index 78%
rename from clientcore/unbounded.go
rename to clientcore/broflake.go
index e74813ad..6f650177 100644
--- a/clientcore/unbounded.go
+++ b/clientcore/broflake.go
@@ -1,4 +1,4 @@
-// unbounded.go defines mid-layer abstractions for constructing and describing a BU instance
+// broflake.go defines mid-layer abstractions for constructing and describing a Broflake instance
 package clientcore
 
 import (
@@ -6,42 +6,42 @@ import (
 	"runtime"
 	"sync"
 
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/common"
 )
 
-type BUEngine struct {
+type BroflakeEngine struct {
 	cTable *WorkerTable
 	pTable *WorkerTable
 	ui     UI
 	wg     *sync.WaitGroup
 }
 
-func NewBUEngine(cTable, pTable *WorkerTable, ui UI, wg *sync.WaitGroup) *BUEngine {
-	return &BUEngine{cTable, pTable, ui, wg}
+func NewBroflakeEngine(cTable, pTable *WorkerTable, ui UI, wg *sync.WaitGroup) *BroflakeEngine {
+	return &BroflakeEngine{cTable, pTable, ui, wg}
 }
 
-func (b *BUEngine) start() {
+func (b *BroflakeEngine) start() {
 	b.cTable.Start()
 	b.pTable.Start()
-	common.Debug("▶ BU started!")
+	common.Debug("▶ Broflake started!")
 }
 
-func (b *BUEngine) stop() {
+func (b *BroflakeEngine) stop() {
 	b.cTable.Stop()
 	b.pTable.Stop()
 
 	go func() {
 		b.wg.Wait()
-		common.Debug("■ BU stopped.")
+		common.Debug("■ Broflake stopped.")
 		b.ui.OnReady()
 	}()
 }
 
-func (b *BUEngine) debug() {
+func (b *BroflakeEngine) debug() {
 	common.Debugf("NumGoroutine: %v", runtime.NumGoroutine())
 }
 
-func NewBU(bfOpt *BUOptions, rtcOpt *WebRTCOptions, egOpt *EgressOptions) (bfconn *BUConn, ui *UIImpl, err error) {
+func NewBroflake(bfOpt *BroflakeOptions, rtcOpt *WebRTCOptions, egOpt *EgressOptions) (bfconn *BroflakeConn, ui *UIImpl, err error) {
 	if bfOpt.ClientType != "desktop" && bfOpt.ClientType != "widget" {
 		err = fmt.Errorf("Invalid clientType '%v\n'", bfOpt.ClientType)
 		common.Debugf(err.Error())
@@ -56,7 +56,7 @@ func NewBU(bfOpt *BUOptions, rtcOpt *WebRTCOptions, egOpt *EgressOptions) (bfcon
 	var wgReady sync.WaitGroup
 
 	if bfOpt == nil {
-		bfOpt = NewDefaultBUOptions()
+		bfOpt = NewDefaultBroflakeOptions()
 	}
 
 	if rtcOpt == nil {
@@ -68,7 +68,7 @@ func NewBU(bfOpt *BUOptions, rtcOpt *WebRTCOptions, egOpt *EgressOptions) (bfcon
 	}
 
 	// The boot DAG:
-	// build cTable/pTable -> build the BU struct -> run ui.Init -> set up the bus and bind
+	// build cTable/pTable -> build the Broflake struct -> run ui.Init -> set up the bus and bind
 	// the upstream/downstream handlers -> build cRouter/pRouter -> start the bus, init the routers,
 	// call onStartup and onReady. This dependency graph currently requires us to implement two
 	// switches on clientType during the boot process, which can probably be improved upon.
@@ -104,11 +104,11 @@ func NewBU(bfOpt *BUOptions, rtcOpt *WebRTCOptions, egOpt *EgressOptions) (bfcon
 		pTable = NewWorkerTable(pfsms)
 	}
 
-	// Step 2: Build BU
-	unbounded := NewBUEngine(cTable, pTable, ui, &wgReady)
+	// Step 2: Build Broflake
+	broflake := NewBroflakeEngine(cTable, pTable, ui, &wgReady)
 
 	// Step 3: Init the UI (this constructs and exposes the JavaScript API as required)
-	ui.Init(unbounded)
+	ui.Init(broflake)
 
 	// Step 4: Set up the bus, bind upstream and downstream UI handlers
 	var bus = NewIpcObserver(
diff --git a/clientcore/consumer.go b/clientcore/consumer.go
index 34337ba0..2ce07f3d 100644
--- a/clientcore/consumer.go
+++ b/clientcore/consumer.go
@@ -18,8 +18,8 @@ import (
 	"sync"
 	"time"
 
-	"github.com/getlantern/unbounded/common"
-	"github.com/getlantern/unbounded/otel"
+	"github.com/getlantern/broflake/common"
+	"github.com/getlantern/broflake/otel"
 	"github.com/pion/webrtc/v3"
 )
 
diff --git a/clientcore/egress_consumer.go b/clientcore/egress_consumer.go
index dc32446f..f21ce529 100644
--- a/clientcore/egress_consumer.go
+++ b/clientcore/egress_consumer.go
@@ -11,7 +11,7 @@ import (
 
 	"nhooyr.io/websocket"
 
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/common"
 )
 
 func NewEgressConsumerWebSocket(options *EgressOptions, wg *sync.WaitGroup) *WorkerFSM {
diff --git a/clientcore/producer.go b/clientcore/producer.go
index 2e2907e8..67a58ae7 100644
--- a/clientcore/producer.go
+++ b/clientcore/producer.go
@@ -18,7 +18,7 @@ import (
 
 	"github.com/pion/webrtc/v3"
 
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/common"
 )
 
 func NewProducerWebRTC(options *WebRTCOptions, wg *sync.WaitGroup) *WorkerFSM {
diff --git a/clientcore/protocol.go b/clientcore/protocol.go
index 0aa1d899..724741eb 100644
--- a/clientcore/protocol.go
+++ b/clientcore/protocol.go
@@ -7,7 +7,7 @@ import (
 	"math/rand"
 	"sync"
 
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/common"
 )
 
 const (
diff --git a/clientcore/quic.go b/clientcore/quic.go
index ac9546e5..bdc57281 100644
--- a/clientcore/quic.go
+++ b/clientcore/quic.go
@@ -11,7 +11,7 @@ import (
 
 	"github.com/quic-go/quic-go"
 
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/common"
 )
 
 type ReliableStreamLayer interface {
@@ -38,13 +38,13 @@ type QUICLayerOptions struct {
 	CA                 *x509.CertPool
 }
 
-func NewQUICLayer(bfconn *BUConn, qopt *QUICLayerOptions) (*QUICLayer, error) {
+func NewQUICLayer(bfconn *BroflakeConn, qopt *QUICLayerOptions) (*QUICLayer, error) {
 	q := &QUICLayer{
 		bfconn: bfconn,
 		tlsConfig: &tls.Config{
 			ServerName:         qopt.ServerName,
 			InsecureSkipVerify: qopt.InsecureSkipVerify,
-			NextProtos:         []string{"unbounded"},
+			NextProtos:         []string{"broflake"},
 			RootCAs:            qopt.CA,
 		},
 		eventualConn: newEventualConn(),
@@ -54,7 +54,7 @@ func NewQUICLayer(bfconn *BUConn, qopt *QUICLayerOptions) (*QUICLayer, error) {
 }
 
 type QUICLayer struct {
-	bfconn       *BUConn
+	bfconn       *BroflakeConn
 	tlsConfig    *tls.Config
 	eventualConn *eventualConn
 	mx           sync.RWMutex
diff --git a/clientcore/routing.go b/clientcore/routing.go
index a957af45..669a63e6 100644
--- a/clientcore/routing.go
+++ b/clientcore/routing.go
@@ -4,7 +4,7 @@ package clientcore
 import (
 	"sync"
 
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/common"
 )
 
 // A tableRouter is a multiplexer/demultiplexer which functions as the interface to a WorkerTable,
diff --git a/clientcore/settings.go b/clientcore/settings.go
index 2e359f69..7163939b 100644
--- a/clientcore/settings.go
+++ b/clientcore/settings.go
@@ -54,7 +54,7 @@ func NewDefaultEgressOptions() *EgressOptions {
 	}
 }
 
-type BUOptions struct {
+type BroflakeOptions struct {
 	ClientType  string
 	CTableSize  int
 	PTableSize  int
@@ -62,8 +62,8 @@ type BUOptions struct {
 	Netstated   string
 }
 
-func NewDefaultBUOptions() *BUOptions {
-	return &BUOptions{
+func NewDefaultBroflakeOptions() *BroflakeOptions {
+	return &BroflakeOptions{
 		ClientType:  "desktop",
 		CTableSize:  5,
 		PTableSize:  5,
diff --git a/clientcore/ui.go b/clientcore/ui.go
index daf78696..4389f56c 100644
--- a/clientcore/ui.go
+++ b/clientcore/ui.go
@@ -7,8 +7,8 @@ import (
 	"sync/atomic"
 	"time"
 
-	"github.com/getlantern/unbounded/common"
-	netstatecl "github.com/getlantern/unbounded/netstate/client"
+	"github.com/getlantern/broflake/common"
+	netstatecl "github.com/getlantern/broflake/netstate/client"
 )
 
 const (
@@ -16,7 +16,7 @@ const (
 )
 
 type UI interface {
-	Init(bu *BUEngine)
+	Init(bf *BroflakeEngine)
 
 	Start()
 
diff --git a/clientcore/ui_default_impl.go b/clientcore/ui_default_impl.go
index f29e6f08..098834e0 100644
--- a/clientcore/ui_default_impl.go
+++ b/clientcore/ui_default_impl.go
@@ -9,23 +9,23 @@ import (
 
 type UIImpl struct {
 	UI
-	BUEngine *BUEngine
+	BroflakeEngine *BroflakeEngine
 }
 
-func (ui *UIImpl) Init(bu *BUEngine) {
-	ui.BUEngine = bu
+func (ui *UIImpl) Init(bf *BroflakeEngine) {
+	ui.BroflakeEngine = bf
 }
 
 func (ui UIImpl) Start() {
-	ui.BUEngine.start()
+	ui.BroflakeEngine.start()
 }
 
 func (ui UIImpl) Stop() {
-	ui.BUEngine.stop()
+	ui.BroflakeEngine.stop()
 }
 
 func (ui UIImpl) Debug() {
-	ui.BUEngine.debug()
+	ui.BroflakeEngine.debug()
 }
 
 func (ui UIImpl) OnReady() {
@@ -33,7 +33,7 @@ func (ui UIImpl) OnReady() {
 }
 
 func (ui UIImpl) OnStartup() {
-	ui.BUEngine.start()
+	ui.BroflakeEngine.start()
 }
 
 func (ui UIImpl) OnDownstreamChunk(size int, workerIdx int) {
diff --git a/clientcore/ui_wasm_impl.go b/clientcore/ui_wasm_impl.go
index 8da3611a..a70e6835 100644
--- a/clientcore/ui_wasm_impl.go
+++ b/clientcore/ui_wasm_impl.go
@@ -13,17 +13,17 @@ import (
 
 type UIImpl struct {
 	UI
-	BUEngine *BUEngine
-	ID       string
+	BroflakeEngine *BroflakeEngine
+	ID             string
 }
 
-func (ui *UIImpl) Init(bu *BUEngine) {
-	ui.BUEngine = bu
+func (ui *UIImpl) Init(bf *BroflakeEngine) {
+	ui.BroflakeEngine = bf
 
 	// The notion of 'ID' exists solely to avoid collisions in the JS namespace
 	ui.ID = strings.Replace("L4NT3RN"+uuid.NewString(), "-", "", -1)
 
-	// Construct the JavaScript API for this BU instance
+	// Construct the JavaScript API for this Broflake instance
 	js.Global().Set(ui.ID, js.Global().Get("EventTarget").New())
 
 	js.Global().Get(ui.ID).Set(
@@ -43,15 +43,15 @@ func (ui *UIImpl) Init(bu *BUEngine) {
 }
 
 func (ui UIImpl) Start() {
-	ui.BUEngine.start()
+	ui.BroflakeEngine.start()
 }
 
 func (ui UIImpl) Stop() {
-	ui.BUEngine.stop()
+	ui.BroflakeEngine.stop()
 }
 
 func (ui UIImpl) Debug() {
-	ui.BUEngine.debug()
+	ui.BroflakeEngine.debug()
 }
 
 func (ui UIImpl) fireEvent(eventName string, detail map[string]interface{}) {
diff --git a/clientcore/user.go b/clientcore/user.go
index 8b629a74..148dd096 100644
--- a/clientcore/user.go
+++ b/clientcore/user.go
@@ -13,28 +13,28 @@ import (
 
 	"github.com/google/uuid"
 
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/common"
 )
 
-type BUConn struct {
+type BroflakeConn struct {
 	net.PacketConn
 	writeChan chan IPCMsg
 	readChan  chan IPCMsg
 	addr      common.DebugAddr
 }
 
-func (c BUConn) LocalAddr() net.Addr {
+func (c BroflakeConn) LocalAddr() net.Addr {
 	return c.addr
 }
 
-func (c BUConn) ReadFrom(p []byte) (n int, addr net.Addr, err error) {
+func (c BroflakeConn) ReadFrom(p []byte) (n int, addr net.Addr, err error) {
 	msg := <-c.readChan
 	payload := msg.Data.([]byte)
 	copy(p, payload)
 	return len(payload), common.DebugAddr("DEBUG NELSON WUZ HERE"), nil
 }
 
-func (c BUConn) WriteTo(p []byte, addr net.Addr) (n int, err error) {
+func (c BroflakeConn) WriteTo(p []byte, addr net.Addr) (n int, err error) {
 	// TODO: This copy seems necessary to avoid a data race
 	b := make([]byte, len(p))
 	copy(b, p)
@@ -49,7 +49,7 @@ func (c BUConn) WriteTo(p []byte, addr net.Addr) (n int, err error) {
 	return len(b), nil
 }
 
-func NewProducerUserStream(wg *sync.WaitGroup) (*BUConn, *WorkerFSM) {
+func NewProducerUserStream(wg *sync.WaitGroup) (*BroflakeConn, *WorkerFSM) {
 	worker := NewWorkerFSM(wg, []FSMstate{
 		FSMstate(func(ctx context.Context, com *ipcChan, input []interface{}) (int, []interface{}) {
 			// State 0
@@ -60,12 +60,12 @@ func NewProducerUserStream(wg *sync.WaitGroup) (*BUConn, *WorkerFSM) {
 		}),
 	})
 
-	buconn := BUConn{
+	bfconn := BroflakeConn{
 		PacketConn: &net.UDPConn{},
 		writeChan:  worker.com.tx,
 		readChan:   worker.com.rx,
 		addr:       common.DebugAddr(uuid.NewString()),
 	}
 
-	return &buconn, worker
+	return &bfconn, worker
 }
diff --git a/cmd/client_default_impl.go b/cmd/client_default_impl.go
index 17f53d09..ec3d1b46 100644
--- a/cmd/client_default_impl.go
+++ b/cmd/client_default_impl.go
@@ -9,8 +9,8 @@ import (
 	_ "net/http/pprof"
 	"os"
 
-	"github.com/getlantern/unbounded/clientcore"
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/clientcore"
+	"github.com/getlantern/broflake/common"
 )
 
 var (
@@ -30,7 +30,7 @@ func main() {
 		proxyPort = "1080"
 	}
 
-	common.Debugf("Welcome to Browsers Unbounded %v", common.Version)
+	common.Debugf("Welcome to Broflake %v", common.Version)
 	common.Debugf("clientType: %v", clientType)
 	common.Debugf("freddie: %v", freddie)
 	common.Debugf("egress: %v", egress)
@@ -41,7 +41,7 @@ func main() {
 	common.Debugf("serverName: %v", serverName)
 	common.Debugf("proxyPort: %v", proxyPort)
 
-	bfOpt := clientcore.NewDefaultBUOptions()
+	bfOpt := clientcore.NewDefaultBroflakeOptions()
 	bfOpt.ClientType = clientType
 	bfOpt.Netstated = netstated
 
@@ -63,7 +63,7 @@ func main() {
 		egOpt.Addr = egress
 	}
 
-	bfconn, _, err := clientcore.NewBU(bfOpt, rtcOpt, egOpt)
+	bfconn, _, err := clientcore.NewBroflake(bfOpt, rtcOpt, egOpt)
 	if err != nil {
 		log.Fatal(err)
 	}
diff --git a/cmd/client_wasm_impl.go b/cmd/client_wasm_impl.go
index 620e462f..c1824cb7 100644
--- a/cmd/client_wasm_impl.go
+++ b/cmd/client_wasm_impl.go
@@ -6,8 +6,8 @@ package main
 import (
 	"syscall/js"
 
-	"github.com/getlantern/unbounded/clientcore"
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/clientcore"
+	"github.com/getlantern/broflake/common"
 )
 
 func main() {
@@ -16,12 +16,12 @@ func main() {
 	// A constructor is exposed to JS. Some (but not all) defaults are forcibly overridden by passing
 	// args. You *must* pass valid values for all of these args:
 	//
-	// newBU(
-	//    BUOptions.ClientType,
-	//    BUOptions.CTableSize,
-	//    BUOptions.PTableSize,
-	//    BUOptions.BusBufferSz,
-	//    BUOptions.Netstated,
+	// newBroflake(
+	//    BroflakeOptions.ClientType,
+	//    BroflakeOptions.CTableSize,
+	//    BroflakeOptions.PTableSize,
+	//    BroflakeOptions.BusBufferSz,
+	//    BroflakeOptions.Netstated,
 	//    WebRTCOptions.DiscoverySrv
 	//    WebRTCOptions.Endpoint,
 	//    WebRTCOptions.STUNBatchSize,
@@ -30,11 +30,11 @@ func main() {
 	//    EgressOptions.Endpoint
 	// )
 	//
-	// Returns a reference to a BU JS API impl (defined in ui_wasm_impl.go)
+	// Returns a reference to a Broflake JS API impl (defined in ui_wasm_impl.go)
 	js.Global().Set(
-		"newBU",
+		"newBroflake",
 		js.FuncOf(func(this js.Value, args []js.Value) interface{} {
-			bfOpt := clientcore.BUOptions{
+			bfOpt := clientcore.BroflakeOptions{
 				ClientType:  args[0].String(),
 				CTableSize:  args[1].Int(),
 				PTableSize:  args[2].Int(),
@@ -52,13 +52,13 @@ func main() {
 			egOpt.Addr = args[9].String()
 			egOpt.Endpoint = args[10].String()
 
-			_, ui, err := clientcore.NewBU(&bfOpt, rtcOpt, egOpt)
+			_, ui, err := clientcore.NewBroflake(&bfOpt, rtcOpt, egOpt)
 			if err != nil {
-				common.Debugf("newBU error: %v", err)
+				common.Debugf("newBroflake error: %v", err)
 				return nil
 			}
 
-			common.Debugf("Built new BU API: %v", ui.ID)
+			common.Debugf("Built new Broflake API: %v", ui.ID)
 			return js.Global().Get(ui.ID)
 		}),
 	)
diff --git a/cmd/dist/public/index.html b/cmd/dist/public/index.html
index 14d80bba..01f0e15a 100644
--- a/cmd/dist/public/index.html
+++ b/cmd/dist/public/index.html
@@ -8,7 +8,7 @@
         .then((result) => {
           go.run(result.instance);
           
-          newBU(
+          newBroflake(
             "widget", 
             5, 
             5, 
diff --git a/cmd/proxy.go b/cmd/proxy.go
index 32a71ed0..8a3957f3 100644
--- a/cmd/proxy.go
+++ b/cmd/proxy.go
@@ -10,15 +10,15 @@ import (
 
 	"github.com/elazarl/goproxy"
 
-	"github.com/getlantern/unbounded/clientcore"
-	"github.com/getlantern/unbounded/common"
+	"github.com/getlantern/broflake/clientcore"
+	"github.com/getlantern/broflake/common"
 )
 
 const (
 	ip = "127.0.0.1"
 )
 
-func runLocalProxy(port string, bfconn *clientcore.BUConn, ca, sn string) {
+func runLocalProxy(port string, bfconn *clientcore.BroflakeConn, ca, sn string) {
 	// TODO: this is just to prevent a race with client boot processes, it's not worth getting too
 	// fancy with an event-driven solution because the local proxy is all mocked functionality anyway
 	<-time.After(2 * time.Second)
diff --git a/cmd/wmaker.sh b/cmd/wmaker.sh
index 91ed326c..d7fb8e29 100755
--- a/cmd/wmaker.sh
+++ b/cmd/wmaker.sh
@@ -1,5 +1,5 @@
 #!/usr/bin/env bash
-# XXX: We assume this script was executed from unbounded/cmd!
+# XXX: We assume this script was executed from broflake/cmd!
 
 set -e
 set -u
@@ -10,7 +10,7 @@ REMOTE_PORT="22"
 REMOTE_USERNAME="root"
 REMOTE_BASE_DIR="/usr/share/nginx/html"
 
-# XXX: Relative to unbounded/cmd!
+# XXX: Relative to broflake/cmd!
 BUILD_PATH="/dist/wmaker"
 
 # Don't mess with these
@@ -20,7 +20,7 @@ OUTPUT_DIR="$(pwd)${BUILD_PATH}/${UNIX_TIME}"
 
 # UI environment variables
 # XXX: If stuff's broken, make sure that these reflect the current and complete set of environment 
-# variables defined by the UI. See the .env files in /unbounded/ui!
+# variables defined by the UI. See the .env files in /broflake/ui!
 # export REACT_APP_WIDGET_WASM_URL="/widget.wasm"
 # export PUBLIC_URL="/"
 # export REACT_APP_STORAGE_URL="/storage.html"
@@ -172,11 +172,11 @@ echo "         w:::::w         w:::::w       m::::m   m::::m   m::::ma:::::aaaa:
 echo "          w:::w           w:::w        m::::m   m::::m   m::::m a::::::::::aa:::ak::::::k   k:::::kee:::::::::::::e   r:::::r            "
 echo "           www             www         mmmmmm   mmmmmm   mmmmmm  aaaaaaaaaa  aaaakkkkkkkk    kkkkkkk eeeeeeeeeeeeee   rrrrrrr            "
 echo ""
-echo "Welcome to wmaker... The Fastest Way to Create and Deploy a Test Build of the Browsers Unbounded Widget!™"
+echo "Welcome to wmaker... The Fastest Way to Create and Deploy a Test Build of the Broflake Widget!™"
 echo ""
 echo "We'll build a widget from the current branch..."
 echo ""
-echo -e "-->  unbounded: ${COL_IPURPLE}$(pwd)${COL_WHITE} (${BROFLAKE_COMMIT_HASH}, ${BROFLAKE_COMMIT_COLOR}${BROFLAKE_COMMIT_STATUS}${COL_WHITE})"
+echo -e "-->  broflake: ${COL_IPURPLE}$(pwd)${COL_WHITE} (${BROFLAKE_COMMIT_HASH}, ${BROFLAKE_COMMIT_COLOR}${BROFLAKE_COMMIT_STATUS}${COL_WHITE})"
 echo ""
 echo -e "Build ${COL_IYELLOW}# ${UNIX_TIME} ${COL_WHITE}will output to:"
 echo ""
diff --git a/common/log.go b/common/log.go
index 995341ec..7141e5ac 100644
--- a/common/log.go
+++ b/common/log.go
@@ -11,7 +11,7 @@ var (
 	logMx       sync.RWMutex
 )
 
-// Override the Logger used by BU for debug messages
+// Override the Logger used by broflake for debug messages
 func SetDebugLogger(l *log.Logger) {
 	logMx.Lock()
 	defer logMx.Unlock()
diff --git a/egress/cmd/egress.go b/egress/cmd/egress.go
index 2404588e..3bbd3a2c 100644
--- a/egress/cmd/egress.go
+++ b/egress/cmd/egress.go
@@ -10,8 +10,8 @@ import (
 
 	"github.com/elazarl/goproxy"
 
-	"github.com/getlantern/unbounded/common"
-	"github.com/getlantern/unbounded/egress"
+	"github.com/getlantern/broflake/common"
+	"github.com/getlantern/broflake/egress"
 )
 
 func main() {
@@ -64,7 +64,7 @@ func main() {
 			common.Debug("HTTP proxy just saw a request:")
 			// TODO: overriding the context is a hack to prevent "context canceled" errors when proxying
 			// HTTP (not HTTPS) requests. It's not yet clear why this is necessary -- it may be a quirk
-			// of elazarl/goproxy. See: https://github.com/getlantern/unbounded/issues/47
+			// of elazarl/goproxy. See: https://github.com/getlantern/broflake/issues/47
 			r = r.WithContext(context.Background())
 			common.Debug(r)
 			return r, nil
diff --git a/egress/egresslib.go b/egress/egresslib.go
index c0df54e7..19f23757 100644
--- a/egress/egresslib.go
+++ b/egress/egresslib.go
@@ -21,8 +21,8 @@ import (
 	"go.opentelemetry.io/otel/metric"
 	"nhooyr.io/websocket"
 
+	"github.com/getlantern/broflake/common"
 	"github.com/getlantern/telemetry"
-	"github.com/getlantern/unbounded/common"
 )
 
 // TODO: rate limiters and fancy settings and such:
@@ -66,7 +66,7 @@ func (q websocketPacketConn) ReadFrom(p []byte) (n int, addr net.Addr, err error
 	// and reconnections on idle WebSockets, and so it's worth asking whether the cycles added by this
 	// keepalive logic are worth the overhead we're saving in reduced discon/recon loops. Ultimately,
 	// we'd rather implement keepalive on the client side, but that's a much bigger lift. See:
-	// https://github.com/getlantern/unbounded/issues/127
+	// https://github.com/getlantern/broflake/issues/127
 	readDone := make(chan struct{})
 
 	go func() {
@@ -147,7 +147,7 @@ func generateTLSConfig() *tls.Config {
 	}
 	return &tls.Config{
 		Certificates: []tls.Certificate{tlsCert},
-		NextProtos:   []string{"unbounded"},
+		NextProtos:   []string{"broflake"},
 	}
 }
 
@@ -155,7 +155,7 @@ func (l proxyListener) handleWebsocket(w http.ResponseWriter, r *http.Request) {
 	// TODO: InsecureSkipVerify=true just disables origin checking, we need to instead add origin
 	// patterns as strings using AcceptOptions.OriginPattern
 	// TODO: disabling compression is a workaround for a WebKit bug:
-	// https://github.com/getlantern/unbounded/issues/45
+	// https://github.com/getlantern/broflake/issues/45
 	c, err := websocket.Accept(
 		w,
 		r,
@@ -237,7 +237,7 @@ func (l proxyListener) handleWebsocket(w http.ResponseWriter, r *http.Request) {
 
 func NewListener(ctx context.Context, ll net.Listener, certPEM, keyPEM string) (net.Listener, error) {
 	closeFuncMetric := telemetry.EnableOTELMetrics(ctx)
-	m := otel.Meter("github.com/getlantern/unbounded/egress")
+	m := otel.Meter("github.com/getlantern/broflake/egress")
 	var err error
 	nClientsCounter, err = m.Int64UpDownCounter("concurrent-websockets")
 	if err != nil {
@@ -283,13 +283,13 @@ func NewListener(ctx context.Context, ll net.Listener, certPEM, keyPEM string) (
 	if certPEM != "" && keyPEM != "" {
 		cert, err := tls.X509KeyPair([]byte(certPEM), []byte(keyPEM))
 		if err != nil {
-			return nil, fmt.Errorf("Unable to load cert/key from PEM for Browsers Unbounded: %v", err)
+			return nil, fmt.Errorf("Unable to load cert/key from PEM for broflake: %v", err)
 		}
 
-		common.Debugf("Browsers Unbounded using cert %v and key %v", certPEM, keyPEM)
+		common.Debugf("Broflake using cert %v and key %v", certPEM, keyPEM)
 		tlsConfig = &tls.Config{
 			Certificates: []tls.Certificate{cert},
-			NextProtos:   []string{"unbounded"},
+			NextProtos:   []string{"broflake"},
 		}
 	} else {
 		common.Debugf("!!! WARNING !!! No certfile and/or keyfile specified, generating an insecure TLSConfig!")
diff --git a/freddie/freddie.go b/freddie/freddie.go
index e5bb8b9e..95bb2987 100644
--- a/freddie/freddie.go
+++ b/freddie/freddie.go
@@ -15,8 +15,8 @@ import (
 	"go.opentelemetry.io/otel/metric"
 	"golang.org/x/mod/semver"
 
+	"github.com/getlantern/broflake/common"
 	"github.com/getlantern/telemetry"
-	"github.com/getlantern/unbounded/common"
 )
 
 const (
@@ -213,8 +213,8 @@ func enableCors(w *http.ResponseWriter) {
 	(*w).Header().Set("Access-Control-Allow-Origin", "*")
 }
 
-// Validate the BU protocol version header. If the header isn't present, we consider you
-// invalid. Protocol version is currently the major version of BU's reference implementation
+// Validate the Broflake protocol version header. If the header isn't present, we consider you
+// invalid. Protocol version is currently the major version of Broflake's reference implementation
 func isValidProtocolVersion(r *http.Request) bool {
 	if semver.Major(r.Header.Get(common.VersionHeader)) != semver.Major(common.Version) {
 		return false
@@ -233,7 +233,7 @@ func main() {
 	closeFuncMetric := telemetry.EnableOTELMetrics(ctx)
 	defer func() { _ = closeFuncMetric(ctx) }()
 
-	m := otel.Meter("github.com/getlantern/unbounded/freddie")
+	m := otel.Meter("github.com/getlantern/broflake/freddie")
 	var err error
 	nConcurrentGetReqs, err = m.Int64UpDownCounter("concurrent-get-reqs")
 	if err != nil {
diff --git a/go.mod b/go.mod
index 105b6b04..199cc345 100644
--- a/go.mod
+++ b/go.mod
@@ -1,4 +1,4 @@
-module github.com/getlantern/unbounded
+module github.com/getlantern/broflake
 
 go 1.19
 
diff --git a/netstate/d/netstated.go b/netstate/d/netstated.go
index a616f02c..fda5c6c3 100644
--- a/netstate/d/netstated.go
+++ b/netstate/d/netstated.go
@@ -8,8 +8,8 @@ import (
 	"sync"
 	"time"
 
-	"github.com/getlantern/unbounded/common"
-	netstatecl "github.com/getlantern/unbounded/netstate/client"
+	"github.com/getlantern/broflake/common"
+	netstatecl "github.com/getlantern/broflake/netstate/client"
 )
 
 type vertex string
diff --git a/otel/otel_default_impl.go b/otel/otel_default_impl.go
index 7c091bd2..be3feb47 100644
--- a/otel/otel_default_impl.go
+++ b/otel/otel_default_impl.go
@@ -11,8 +11,8 @@ import (
 	"go.opentelemetry.io/otel/trace"
 )
 
-func buTracer() trace.Tracer {
-	return otel.GetTracerProvider().Tracer("unbounded")
+func broflakeTracer() trace.Tracer {
+	return otel.GetTracerProvider().Tracer("broflake")
 }
 
 // collectAndSendNATBehaviorTelemetry attempts to perform NAT behavior discovery, trying one batch
@@ -46,6 +46,6 @@ func CollectAndSendNATBehaviorTelemetry(srvs []string, name string) {
 		}
 	}
 
-	_, span := buTracer().Start(context.Background(), name, attrs)
+	_, span := broflakeTracer().Start(context.Background(), name, attrs)
 	span.End()
 }
diff --git a/ui/public/widget.wasm b/ui/public/widget.wasm
index ee43b7ae..6e4a239d 100755
Binary files a/ui/public/widget.wasm and b/ui/public/widget.wasm differ
diff --git a/ui/src/utils/wasmInterface.ts b/ui/src/utils/wasmInterface.ts
index 82b40307..49c0794a 100644
--- a/ui/src/utils/wasmInterface.ts
+++ b/ui/src/utils/wasmInterface.ts
@@ -72,7 +72,7 @@ export interface WasmClient extends EventTarget {
 
 // bind the client constructor
 declare global {
-	function newBU(
+	function newBroflake(
 		type: string,
 		cTableSz: number,
 		pTableSz: number,
@@ -150,7 +150,7 @@ export class WasmInterface {
 		if (mock) { // fake it till you make it
 			this.wasmClient = new MockWasmClient(this)
 		} else {
-			this.wasmClient = globalThis.newBU(
+			this.wasmClient = globalThis.newBroflake(
 				WASM_CLIENT_CONFIG.type,
 				WASM_CLIENT_CONFIG.cTableSz,
 				WASM_CLIENT_CONFIG.pTableSz,