diff --git a/bedrock/firefox/templates/firefox/includes/download-unsupported.html b/bedrock/firefox/templates/firefox/includes/download-unsupported.html
index 2b246275ce4..efb6db9b18d 100644
--- a/bedrock/firefox/templates/firefox/includes/download-unsupported.html
+++ b/bedrock/firefox/templates/firefox/includes/download-unsupported.html
@@ -19,12 +19,12 @@
   <p>{{ ftl('download-button-please-download-esr') }}</p>
   <div class="download-platform-list">
     <p>
-      <a class="mzp-c-button mzp-t-product download-link os_win64 ga-product-download" href="https://download.mozilla.org/?product=firefox-esr115-latest-ssl&os=win64&lang={{ LANG }}" data-cta-text="Download Firefox Extended Support Release 64-bit" data-cta-type="firefox">
+      <a class="mzp-c-button mzp-t-product download-link os_win64 ga-product-download" href="https://download.mozilla.org/?product=firefox-esr115-latest-ssl&os=win64&lang={{ LANG }}" data-download-version="win64" data-cta-text="Download Firefox Extended Support Release 64-bit" data-cta-type="firefox">
         {{ ftl('download-firefox-esr-64') }}
       </a>
     </p>
     <p>
-      <a class="mzp-c-button mzp-t-product download-link os_win ga-product-download" href="https://download.mozilla.org/?product=firefox-esr115-latest-ssl&os=win&lang={{ LANG }}" data-cta-text="Download Firefox Extended Support Release 32-bit" data-cta-type="firefox">
+      <a class="mzp-c-button mzp-t-product download-link os_win ga-product-download" href="https://download.mozilla.org/?product=firefox-esr115-latest-ssl&os=win&lang={{ LANG }}" data-download-version="win" data-cta-text="Download Firefox Extended Support Release 32-bit" data-cta-type="firefox">
         {{ ftl('download-firefox-esr-32') }}
       </a>
     </p>
@@ -42,7 +42,7 @@
   <p>{{ ftl('download-button-please-download-esr') }}</p>
 
   <div class="download-platform-list">
-    <a class="mzp-c-button mzp-t-product download-link ga-product-download" href="https://download.mozilla.org/?product=firefox-esr115-latest-ssl&os=osx&lang={{ LANG }}" data-cta-text="Firefox Extended Support Release MacOS" data-cta-type="firefox">
+    <a class="mzp-c-button mzp-t-product download-link ga-product-download" href="https://download.mozilla.org/?product=firefox-esr115-latest-ssl&os=osx&lang={{ LANG }}" data-download-version="osx" data-cta-text="Firefox Extended Support Release MacOS" data-cta-type="firefox">
       {{ ftl('download-firefox-esr') }}
     </a>
   </div>