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SEO audit and improvement of Community site #786

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cjyabraham opened this issue Sep 7, 2023 · 1 comment
Open

SEO audit and improvement of Community site #786

cjyabraham opened this issue Sep 7, 2023 · 1 comment
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@cjyabraham
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@thetwopct
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1) Performance

Performance is poor. We are failing Web Core Vitals. I am not sure if Osano is blocking scripts properly, as all 3rd party scripts look to be loaded.

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2) Missing title and description tags

The meta tags on the home page should be improved as they are not currently set to anything related to community / events / CNCF.

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✅ Individual chapters have an adequate title and description, although this could be improved with the addition of the city, state or country added to the title, and a better description.

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✅ Individual events have an adequate title and description

3) Schema

✅ Schema for the event pages is structured and passes structured data tests

4) Social Share

The social share preview image is not the correct size (currently 1080x1080, should be 1200x630) and could be improved.

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5) Keyword Analysis

On the home page, there is an abundance of the words "India" and "United States" due to the multiple listings in those countries. The use of the word "community" "events" "meet-ups" etc is limited. Suggest a h1 + paragraph of text is added that gives an overview of the website and includes those keywords.

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This text could be towards the end of the page, and perhaps be something like:

Discover CNCF Community Events, Meet-ups, and Networking Opportunities

The CNCF Community Hub is your gateway to a thriving ecosystem of cloud native enthusiasts. Connect with developers, end users, and vendors through engaging community events, meetups, and networking opportunities. Stay updated on the latest advancements in cloud native computing by attending local event chapters, global initiatives, and online gatherings. Designed to foster collaboration and innovation, the CNCF Community Hub empowers a vendor-neutral environment where ideas flourish, and professionals unite to advance the cloud native ecosystem. Explore meetups near you, join impactful discussions, and grow with the CNCF community today!

6) Homepage H1 tag

The homepage H1 tag is wrapped around "Upcoming events" - so perhaps this should be "upcoming cloud native events" so Google knows that this is what the site is about.

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suggested:

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Note: the words "discover upcoming" are inserted via CSS pseudo elements. This is a very strange way to insert text in to a page and is not recommended.

7) Broken Links check

I ran a broken link check, mostly looks OK. This page https://community.cncf.io/kcd-costa-rica/ lists CNCF as a sponsor, but the image seems broken and it links to cncf.com not cncf.io - would be good to get this fixed if possible.

Overall

Each chapter on the community site ranks well.

The home page currently doesn't rank on 1st page for "CNCF events" and its rank could be improved for "CNCF meetups". Both of these things can be achieved with updated title+description meta combined with some focused text added to the home page.

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