diff --git a/cmd/crossplanereleaser/build.go b/cmd/crossplanereleaser/build.go
index 297aca5..68c4d03 100644
--- a/cmd/crossplanereleaser/build.go
+++ b/cmd/crossplanereleaser/build.go
@@ -36,9 +36,10 @@ func (c *buildCmd) Run(fsys afero.Fs) error {
 func (c *buildCmd) buildPackages(ctx context.Context, fsys afero.Fs, cfg *v1.Config) error {
 	for _, b := range cfg.Builds {
 		buildCfg := &build.PackageBuildConfig{
-			PackageDir:  b.Dir,
-			ExamplesDir: b.Examples,
-			OutputPath:  getPackageOutputPath(cfg, &b),
+			PackageDir:      b.Dir,
+			ExamplesDir:     b.Examples,
+			OutputPath:      getPackageOutputPath(cfg, &b),
+			RuntimeImageTar: b.RuntimeImageTar,
 		}
 		// We need to call mkdir here because crank doesn't do it for us
 		if err := fsys.MkdirAll(filepath.Dir(buildCfg.OutputPath), 0755); err != nil {
diff --git a/config/v1/config.go b/config/v1/config.go
index 4e7e767..c8f1d7d 100644
--- a/config/v1/config.go
+++ b/config/v1/config.go
@@ -8,10 +8,11 @@ type Config struct {
 }
 
 type BuildConfig struct {
-	ID           string `json:"id"`
-	Dir          string `json:"dir"`
-	Examples     string `json:"examples"`
-	NameTemplate string `json:"name_template"`
+	ID              string `json:"id"`
+	Dir             string `json:"dir"`
+	Examples        string `json:"examples"`
+	NameTemplate    string `json:"name_template"`
+	RuntimeImageTar string `json:"runtime_image_tar"`
 }
 
 type PushConfig struct {
diff --git a/internal/build/build.go b/internal/build/build.go
index b392ecc..b65ff76 100644
--- a/internal/build/build.go
+++ b/internal/build/build.go
@@ -5,9 +5,10 @@ import (
 )
 
 type PackageBuildConfig struct {
-	PackageDir  string
-	ExamplesDir string
-	OutputPath  string
+	PackageDir      string
+	ExamplesDir     string
+	OutputPath      string
+	RuntimeImageTar string
 }
 
 type BuilderBackend interface {
diff --git a/internal/build/build_crank.go b/internal/build/build_crank.go
index a3020bb..c1d4f15 100644
--- a/internal/build/build_crank.go
+++ b/internal/build/build_crank.go
@@ -35,6 +35,8 @@ func (c *CrankCLIBackend) BuildPackage(ctx context.Context, cfg *PackageBuildCon
 	if cfg.ExamplesDir != "" {
 		args = append(args, fmt.Sprintf("--examples-root=%s", cfg.ExamplesDir))
 	}
-	// TODO: Support setting --controller-tar option
+	if cfg.RuntimeImageTar != "" {
+		args = append(args, fmt.Sprintf("--embed-runtime-image-tarball=%s", cfg.RuntimeImageTar))
+	}
 	return c.exec(ctx, args...)
 }