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initial-farm-offerings-ifos.md

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🧑🌾 Initial Farm Offerings - IFOs

For more information about our token launchpad offerings (“Initial Farm Offering, or IFO”), please view this PDF

{% file src="../../.gitbook/assets/PancakeSwap IFOs One-Pager (1).pdf" %}

Example of an IFO Process

  1. Initial Outreach
    • We have a lovely chat about your target launch date, your goals for TGE, and your team decides to start the process - let's go!
    • Apply via our form here - (Average time to fill up form: ≤14 minutes)
  2. Due Diligence
    • Using the information in the form, we would clarify some points
    • For our IFOs, compared to our Syrup Pools/Farms, there is a bit more discussion: we are happy to share our knowledge of best practices with regard to tokenomics, product, Go-To-Market (GTM) Strategy, etc.
    • Team passes due diligence – congrats!
  3. Marketing Prep
    • We will ask for some design assets, and some project info, and create both a lovely banner (Wombat Exchange example below) and a vote proposal (BNB Chain) / blog post (non-BNB Chain)
    • We will also start collating questions for the AMA
    • We will typically run a week-long marketing campaign which can include activities like social engagement, meme competitions, airdrops, project-specific tasks, etc.
    • Please note that prior to launch, PancakeSwap or Project Teams should not communicate the news of the collaboration.
  4. AMA (usually 1 day before IFO)
    • An interactive session with our community to clarify any questions and establish ✨vibes✨
  5. IFO Launch
    • We will launch the IFO, and through our team of community admins, we will monitor, collate, and communicate any feedback raised by the community
    • We will also publish some marketing materials on our Twitter and Telegram
  6. Post-Launch
    • We would continue to stay in touch, and work together wherever possible! E.g. our post-IFO Wombat partnership using PancakeSwap Bridge here

At every step of the process, the team is here to help – we understand that for founders and their teams, the IFO or TGE is extremely critical, and we leave nothing to chance.\

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